Marketing Insider Group

AUGUST 3, 2015

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. That’s why buyers used to contact the seller early in the buying process. This space was normally rented from a gatekeeper who could control access and exposure.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. A strong B2B digital marketing strategy starts with defining your target audience, or buyer persona. Over 80% of buyers visit a website before making a purchase. Define your target audience.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Gatekeeper. Editorial Calendar. Engagement Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Gatekeeper. Editorial Calendar.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

MARCH 24, 2015

Back in the day, getting on the radio was an old-school game of gatekeepers and auditions and the barrier to entry was very high. Who is your audience (hint: probably your buyer personas )? For SpinWeb, we knew that we wanted to talk to our buyer personas which consist mainly of marketing directors and CEOs.

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Hubspot

SEPTEMBER 26, 2013

Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. Sometimes referred to as a “ buyer persona ,” a persona is a basic profile of a target consumer.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

NOVEMBER 18, 2019

They’re the gatekeeper for outsourced content, ensuring that it meets the brand's high standards. Record informal talks for a podcast, interview leadership and facilitate cross-organizational communication at every opportunity. Create a profile or buyer persona for each prospect group and identify their content triggers.

Paid Content 106

Paid Content SME Product Tips 106