10 Questions to Consider When Creating Your B2B Buyer Persona
B2B Marketing Insights - WE
MAY 3, 2018
Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.
Let's personalize your content