Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Social objectives can span one or multiple stages, allowing businesses to strategically plan their engagement throughout the customer journey.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? This is where personas come in. And who wouldn’t?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

AUGUST 11, 2020

Have you ever planned something out so that it would make accomplishing an end goal easier? Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. But just like buyer personas, they should be based on real data.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020. The goal of your webinar is to generate leads and get them into your sales funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. Due to a market downturn, we need to reduce staff without reducing morale.

Buyer Personas 64

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 64

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation marketing is based on campaigns to collect information about potential customers and turn them into leads.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Launch Marketing

DECEMBER 8, 2021

Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Track SEO KPIs.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

SnapApp

APRIL 6, 2017

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Developing them is a natural step in creating a marketing strategy. Afterall, you can’t really effectively market to your audience if you’re not sure what drives them, what they’re interested in, and what makes them tick.

Buyer Personas 48

Buyer Personas Top of Funnel Marketing Funnels Buying Cycle 48

SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. The first is SEO – what keywords are your buyer personas looking for?

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. What’s Broke?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

SalesIntel

JULY 28, 2023

Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with their customer leads. The sales funnel consists of five essential levels , and each plays a vital role in the overarching marketing process.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 138

Inbound Marketing Planning Top of Funnel Webinar Metrics 138

Stevens & Tate

MAY 12, 2023

While your website will launch with a simple version, focusing on customer needs helps you plan future updates and the continuous process cycle. Understanding your customer needs requires creating accurate buyer personas. Buyer personas represent your ideal customers and website users.

Design 97

Design Buyer Personas Top of Funnel Fulfillment 97

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Identify The Target Audience. Identify The Target Audience.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Navigate the Channel

MARCH 17, 2023

Aren’t they all part of a plan? Yes, they are part of a plan. And, with successful plans, there are steps that must happen in linear order to make sense—and sales. If the first steps are shaky, the plan usually collapses. A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Zoominfo

AUGUST 11, 2020

Have you ever planned something out so that it would make accomplishing an end goal easier? Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. But just like buyer personas , they should be based on real data.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

ClearVoice

DECEMBER 18, 2023

Without a call to action, it’s not likely that your marketing will convert. That’s why it’s just as important to have a strategy in place for your CTAs as it is for any other component of your overall content marketing plan. How will your target audience and/or buyer persona respond to your CTA?

Top of Funnel 52

Top of Funnel Buyer Personas Urgency Marketing Marketing Funnels 52

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. The B2B sales funnel has the same stages as a B2C funnel but the time spent in each one is much longer.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Stevens & Tate

NOVEMBER 29, 2022

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. Inbound marketing is about just that: tailoring exactly the right content to your buyer precisely when they need it.

Top of Funnel 114

Top of Funnel Media Funnel Advertising Marketing Funnels 114

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). Advertising in Inbound vs Account-Based Marketing Most B2B marketers are leveraging an Inbound playbook.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63