DivvyHQ

AUGUST 7, 2018

And many knowingly choose that; they simply don’t do any segmentation or audience persona development and opt for blasting one-size-fits-all content to a big list. For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. Referrals worked well in the past (unpredictability aside) but increasingly buyers are researching solutions online rather than blindly trusting referrals. A major shift in mindset is required for IT resellers to reach their new buyer persona -- the CMO.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas? Who are the contacts at those accounts that fit my customer personas? How many accounts and contacts can I go after given my budget and resources?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas? Who are the contacts at those accounts that fit my customer personas? This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas? Who are the contacts at those accounts that fit my customer personas? This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

Webbiquity

OCTOBER 27, 2015

and 3) how exactly does that help the individual business buyer in his or her job? Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas? Who are the contacts at those accounts that fit my customer personas? This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. How many contacts are there at those accounts that fit my buyer personas? Who are the contacts at those accounts that fit my customer personas? How many accounts and contacts I can go after given my budget and resources?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40