Buyer Personas and Elasticity - B2B Marketing Zone

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Elastic Email.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

JANUARY 17, 2019

The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. UrbanDaddy has mastered the art of getting me to open emails. You all know the Old Spice guy, right?

Copywriting

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B2B Marketing Zone

Four Great Ways to Use Personalization in Digital Marketing

14 Copywriting Examples From Businesses With Incredible Copywriters

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