Using B2B Buyer Personas & the Buyer’s Journey in Your Marketing
sagefrog
APRIL 16, 2024
To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?
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