What is Content Discovery and How Can You Make the Most of It?

DivvyHQ

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams.

Using a Content Operations Maturity Model: How Mature is Your Operation?

DivvyHQ

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are.

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The 1-2-3 Guide to Marketing Analytics

DivvyHQ

When most of us think of when and how marketing analytics is most used, it's at the end of the process. We just did a thing. Did it work? Check analytics.

The A-to-Z Guide to Content Quality Assurance

DivvyHQ

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today.

How to Create Content That Appeals to Multiple Audiences

DivvyHQ

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

How the Creator Economy is Changing Content Creation & Marketing

DivvyHQ

What is the creator economy and how is it impacting the content game for marketers? Well, let us put it this way. We're all battling for attention, but independent creators who are continually innovating with today's latest digital channels often win the attention battle over big brands.

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

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How to Set and Achieve Social Media Marketing Goals

DivvyHQ

Content Analytics Social Media Marketing analysis Audience Targeting automation buyer personas buzz collaboration content content analytics content calendar content strategy demographics goals marketing measurement objectives priorities promotion reporting segmentation social media target audience

The Content Supply Chain: A Quick Overview

DivvyHQ

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

#CMWorld 2017 Preview: Speakers, DivvyHQ Booth & More

DivvyHQ

This year is promising to be an epic #CMWorld with some new heavy-hitter keynotes, nearly 40 topical tracks to choose from, breakout sessions, workshops, and a bunch of big announcements from the DivvyHQ team. Here’s a teaser… The DivvyHQ team will be on site ready to talk shop, discuss your content planning challenges, and even give free software demos to those that are interested. Stop by booth #34 to join the fun, chat, or learn more about DivvyHQ.

How to Take Audience Engagement to the Next Level

DivvyHQ

You probably remember it well. That one event you attended where that amazing speaker engaged and inspired you. So much so that you immediately acted on their recommendation, or got to work executing their idea. You and your team should be trying to create that same feeling with your content.

How to Build a Marketing Strategy Template That Works for You

DivvyHQ

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content.

How to Write an SEO-Focused Content Brief for Your Writers

DivvyHQ

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

How to Get Started with Data-Driven Marketing

DivvyHQ

Companies are leveraging data like never before and focusing their analysis on improving customer experience. It's music to our ears. But how do you get started down this path? Here are some tips to help you jumpstart your data-driven marketing efforts.

The B2B Content Creation Playbook

DivvyHQ

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin?

All You Need to Know (and Do) About Content Taxonomy

DivvyHQ

Have you ever had to scour your content archives looking for a past article to cite in your next blog post, but gave up in exasperation? Somebody needs a content taxonomy.

How Can Your Content Marketing Benefit from Big Data?

DivvyHQ

Content Analytics Content Marketing Content Strategy Search Engine Optimization Tips & How-Tos analysis analytics big data buyer behavior buyer personas content customer journey data distribution marketing rankings ROI search engine optimization search engines SEO software strategy

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

Content Marketing Tips & How-Tos audience buyer personas collaboration content education educational videos engagement marketing measurement organization outline planning platform practice presentations problems Research software story storytelling strategy topic webinars

How to Use Predictive Analytics in Content Marketing

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analytics buyer personas churn content conversions customer feedback customer lifetime value data engagement ltv performance predictive analytics prospects relevance segmentation target audience

Audience Marketing: Why Understanding What Makes Your Audience Tick Is the Core Tenant of Successful Content Marketing

DivvyHQ

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

Is Your Organic Traffic Down? Check These 7 Things First

DivvyHQ

Have you ever experienced a big, unexplained traffic drop on your website? There's normally an explanation, but finding it may not be that obvious. Here's a quick checklist of things to check to uncover the mystery of a traffic decrease.

3 Ways to Get More Micro-Conversions from Content

DivvyHQ

Content Marketing Tips & How-Tos best practices brand buyer personas buyer stages call to action channels content conversions ctas customer journey focus interactions map micro conversions organization persona prospects relationships sales stages target audience trust

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

DivvyHQ

Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same.

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6 Ethical Ways to Use Customer Data for Content Marketing

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analytics audience Audience Targeting bias buyer personas collection content customer data documentation segmentation segments target audience transparency trust trustworthiness

Does Your Content Plan Match Your Content Workflow?

DivvyHQ

Content Marketing Content Planning Content Strategy Tips & How-Tos bottlenecks buyer personas content content calendar editorial calendar flexibility inefficiency innovation messaging planning process productivity ROI silos strategy themes workflow

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Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

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Do You Need to Change Your Content Strategy Post COVID-19?

DivvyHQ

Content Strategy Tips & How-Tos analytics authenticity b2b B2C buyer personas content content audit covid-19 digital emotion empathy marketing messaging mobile pandemic personalization strategy target audience transparency voice of customer vulnerability

5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Content Marketing Content Planning ABM account based marketing analytics b2b B2C blog blogging buyer personas calendar collaboration content frequency Hubspot lead generation leads marketing planning posting publishing Research scheduling statistics strategy target audience traffic

The Ultimate Guide to Social Selling for B2B Marketers

DivvyHQ

In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're not selling a large piece of equipment through an Instagram ad.

4 Subtle Ways to Drive Up Site Conversions with Content

DivvyHQ

Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away. Instead, here are four best practices to help you convert visitors in a more subtle way, using genuineness and personalization to win them over.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

The Complete Guide to an Ongoing Content Marketing Strategy

DivvyHQ

As your buyers, market, and products change, so should your content. Change is constant in any discipline and every industry. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

[Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ

DivvyHQ

This discipline already encompasses everything from business objectives to audience personas, strategy to keywords, channels to analysis, and beyond. DivvyHQ brings clarity to content chaos. DivvyHQ helps you blaze your content marketing trail faster than a DeLorean with a full tank of plutonium. Buyer personas should be designed to attract people sales wants to talk to.”. DivvyHQ – Content Marketing Software Favored by Content Nerds In Every Era.

So, Your Content Got Engagement… What Next?

DivvyHQ

As content producers, it always feels good when something we've produced gets a ton of engagement. But clicks, comments and likes don't always translate to conversions that move the sales needle. This situation often stems from misalignment between marketing and sales.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results

DivvyHQ

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

6 Commandments of Content Marketing for Ecommerce

DivvyHQ

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

How to Use a Customer Journey Map to Guide Your Content Marketing

DivvyHQ

Content Management Content Marketing Content Planning Content Strategy Tips & How-Tos audience awareness buyer personas buyers journey consideration content customer decision discovery engagement experience journey map marketing pain points planning segmentation stages strategy