Marketing Insider Group

SEPTEMBER 13, 2021

Step 3: Create Your Buyer Personas. Buyer personas are pivotal to your strategy. Buyer persona creation should be a group exercise that would include content marketers, product managers, sales, and other SMEs (subject matter experts). Revisit buyer personas at least annually to refresh them.

Template 326

Template Marketing & Strategy Marketing Strategy Content Marketing 326

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute. Company Type. Company Size.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

DECEMBER 21, 2018

We arrived at a premise that was perfectly aligned with the core principles of DivvyHQ: big ideas that make work simple. We need to develop more sophisticated buyer personas for tighter messaging alignment. Each episode, and guest, would bring something unique and essential to the overall narrative. We named it The BIG Simple.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

DivvyHQ

AUGUST 14, 2019

Start with creating a buyer persona. Buyer persona development exercises differ depending on whether you are selling to businesses or direct to consumer, but the process typically seeks answers to questions like: What is your buyer’s typical demographic makeup? How to Develop a Customer Journey Map.

Work Management 58

Work Management Marketing Management Marketing Strategy Marketing & Strategy 58

DivvyHQ

JANUARY 30, 2017

” There are so many big things on the horizon at DivvyHQ, and we’re really excited to pull back the curtain. But, at least from our perspective, let’s focus on trying to help customers have a better plan and a more efficient workflow process. If we can focus on that and be really good at it then we’re going to be successful.”

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Planning Content 41

Pam Didner

APRIL 30, 2019

Better yet, the team, led by someone from marketing, should collectively use a platform that manages the workflow of content creation, using tools like DivvyHQ , Kapost , and marketing cloud applications from Oracle , Adobe , Salesforce , Microsoft and more. Map Marketing Content to Sales Stages.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

Marketing Insider Group

AUGUST 30, 2021

Buyer persona. Buyer persona (most organizations create content for at least 3 audience segments ). Check back in about 2 weeks for the follow-up article… DivvyHQ. DivvyHQ is a content marketing platform that allows you to customize your content calendar. Here are some options: Content title.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Marketing Insider Group

FEBRUARY 3, 2022

Lots of companies create buyer personas that suck. DivvyHQ is our content planning and calendar tool. But your marketing strategy business case should also include how to retain customers, and how to make sure you’re spending the company’s money wisely (ROI). Step Two: Gather Your Audience Research. WordPress is our website CMS.

Paid Content 301

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 301

DivvyHQ

AUGUST 23, 2017

Buyer personas should be designed to attract people sales wants to talk to. To get the full scoop, you can download the eBook here. I like to use a framework that triangulates how I can best serve customers. robert_rose Click To Tweet. Robert Rose. Chief Strategist, Content Marketing Institute. ardath421 Click To Tweet. Ardath Albee.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

AUGUST 21, 2019

They have a good grasp on understanding their audience, which should translate to marketing’s buyer personas. Being a great storyteller is one of the most important characteristics for a content marketing writer. And journalists usually nail this one. Storytellers use a narrative format with a beginning, middle, and end.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests.

Generation 93

Generation Automation Planning Content Marketing 93

DivvyHQ

MAY 1, 2019

Hors D’oeuvres: Tasty Morsels for Your Buyer Personas. As you build buyer personas and seek to understand what motivates their decisions, you likewise should begin to plan tasty morsels of content that will attract and engage those prospects. Revella describes two key personas to target: 1. But you can!

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Martech

AUGUST 10, 2023

Sketch out buyer personas and use content analytics to discover demographics, pain points, preferred channels and time spent online. We use a platform called DivvyHQ to manage all the weekly content calendars for more than a dozen writers across over two dozen clients.

Optimization 97

Optimization Burn Rate Enterprise Management Case Studies 97

DivvyHQ

JUNE 5, 2023

POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise.

Content 101

Content Marketing Strategy Marketing & Strategy Content Marketing 101

DivvyHQ

MAY 17, 2023

Don't let your content miss the mark with your different audiences! Learn how to hone your messaging and create content that resonates with each one. Discover the steps you need to take to ensure your content resonates and you stand out in today's crowded marketplace.

Content 99

Content Buyer Personas Buyer's Journey Differentiation 99

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

Content Marketing 112

Content Marketing Content ROI Paid Search Agency 112

DivvyHQ

JUNE 19, 2023

Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand. Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point!

Guidelines 93

Guidelines Marketing & Strategy Content Brand Identity 93

DivvyHQ

AUGUST 23, 2023

What's the purpose of your blog content? For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

DivvyHQ

AUGUST 21, 2023

Another bad content idea just crossed your desk. What are these people thinking? Is it actually their fault? When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. You don't have a content ideas repository?

Content 82

Content Marketing & Strategy Buyer Personas Psychographics 82

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social Marketing 95

Social Marketing Marketing Strategy Marketing & Strategy Planning 95

DivvyHQ

JUNE 9, 2022

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

Content 119

Content Process Product Marketing & Strategy 119

DivvyHQ

JULY 26, 2023

Struggling with chaotic content production? Learn how to streamline your content marketing workflows and eliminate confusion. Discover the art of efficient team coordination and smooth operations in this comprehensive guide from guest contributor Ryan Robinson.

Content Marketing 78

Content Marketing Content Marketing Management Efficiency 78

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. Today's audiences can spot "fake" a mile away. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

NOVEMBER 18, 2022

Wondering how to keep your remote marketing team happy and productive? From providing them with the right tools to maintaining security, these tips will help you get the most out of your remote team.

Tips 100

Tips Marketing Tools Product 100

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. That’s not what we're going to talk about today. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats.

Template 116

Template Planning Content Efficiency 116

DivvyHQ

FEBRUARY 18, 2022

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that aids in closing sales. Here's how.

Content 122

Content Planning Content Marketing Case Study 122

DivvyHQ

MAY 13, 2019

Buyer Personas. Next, you need to have fully developed buyer personas. Buyers personas, as you know, are much more than demographics. The Buyer Persona Institute explains, “built from real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing.”

Buyer Personas 97

Buyer Personas Content Marketing Management Aggregators 97

DivvyHQ

AUGUST 29, 2022

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are. In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder.

Content 103

Content Process Work Management Buyer Personas 103

DivvyHQ

AUGUST 26, 2022

When most of us think of when and how marketing analytics is most used, it's at the end of the process. We just did a thing. Did it work? Check analytics. But in today’s competitive market, it's essential to leverage marketing analytics to gain insights throughout the lifecycle of your marketing campaigns.

Analytics 102

Analytics Marketing & Strategy Marketing Campaigns 102

DivvyHQ

APRIL 14, 2022

Do you have specific goals defined for your social media marketing? You should. A lack of goals and regular reporting may result in a severe situation of overspending and getting nothing in return. To achieve success with social media marketing, you need to set measurable, achievable goals.

Social Media 109

Social Media Social Marketing Media Marketing Report 109

DivvyHQ

JUNE 1, 2022

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

Content 105

Content Product Digital Asset Management Process 105

DivvyHQ

APRIL 27, 2023

The practice of demand generation in marketing has evolved quite a bit over the last few decades, but what are the current best practices? Most demand gen experts will tell you that the most effective tactics today revolve around content.

Demand Generation 78

Demand Generation Demand Generation Top of Funnel 78

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Brand Identity 93

Brand Identity Branding Ad Building Content 93

DivvyHQ

DECEMBER 16, 2022

When you need to hit a home run with a piece of content, which member of your team gets the call? Hopefully you have a few of these people in your bullpen. But what is it about these people that makes them special? Top content producers all share several characteristics that set them apart from the rest of the pack.

Content 88

Content Buyer Personas Template Storytelling 88

DivvyHQ

MARCH 11, 2022

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

SEO 109

SEO Content Buyer Personas Buyer's Journey 109

DivvyHQ

SEPTEMBER 22, 2022

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams.

Content 93

Content Content Marketing Buyer Personas Relevance 93