Buyer Personas, Distribution and DivvyHQ

Creating a Content Calendar Your Followers and Fans Will Love

DivvyHQ

MAY 13, 2019

Buyer Personas. Next, you need to have fully developed buyer personas. Buyers personas, as you know, are much more than demographics. The Buyer Persona Institute explains, “built from real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing.”

Buyer Personas

Buyer Personas Content Marketing Management Aggregators

5 Features Every Content Marketing Management Software Should Have

DivvyHQ

JULY 10, 2019

billion in 2018 , your software should be the central hub for managing content schedules, strategies, and distribution. Look for a system that has the critical features needed to keep your content planning agile, including: Ability to create and adjust buyer personas. Assignment of audience type and buyer stage to each project.

Enterprise Management

Enterprise Management Work Management Marketing Management Software

The Ultimate Content Marketing Strategy Template

Marketing Insider Group

SEPTEMBER 13, 2021

If you don’t have this foundation, you don’t know critical things like: Who your buyer is and what motivates them. Where you’ll distribute the content. Distribution won’t be haphazard: Creating the content and publishing it is the first part; distributing it through multiple channels is how you extend reach.

Template

Template Marketing & Strategy Marketing Strategy Content Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

(eBook) The Future-Proof Guide to Content Marketing Strategy

DivvyHQ

AUGUST 23, 2017

Plan for future distribution & promotional tactics. Buyer personas should be designed to attract people sales wants to talk to. Measurement and distribution/promotion are really intimately connected. In it, these leading thinkers discuss how to: Lay the groundwork for content marketing impact. Robert Rose.

Marketing Strategy

Marketing Strategy Marketing & Strategy Content Marketing Planning

How to Make a Content Calendar You’ll Actually Use [Templates Included]

Marketing Insider Group

AUGUST 30, 2021

Buyer persona. How you’ll distribute it (social media, email newsletter, paid channels, etc.). Distribution: Posting the content on social or any other channel. Buyer persona (most organizations create content for at least 3 audience segments ). Expected length of content. Type of content. Research links.

Template

Template Top of Funnel Enterprise Management Work Management

Can a Former Journalist Be a Content Marketing Writer?

DivvyHQ

AUGUST 21, 2019

Content marketing is all about creating and distributing relevant and consistent content with the objective of attracting a distinct audience and engaging them to trust your brand. They have a good grasp on understanding their audience, which should translate to marketing’s buyer personas. And journalists usually nail this one.

Planning

Planning Content Marketing Paid Search Agency Storytelling

How to Create Content That Appeals to Multiple Audiences

DivvyHQ

JUNE 6, 2022

Within most large companies, marketers and content practitioners are challenged with creating targeted messaging for the wide variety of audiences that they serve.

Top of Funnel

Top of Funnel Content Practices Personalization

Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

MAY 19, 2022

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Planning

Planning Marketing Plans Marketing Strategy Marketing & Strategy

How to Build a Marketing Strategy Template That Works for You

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template

Template Marketing Strategy Marketing & Strategy Planning

How Can Your Content Marketing Benefit from Big Data?

DivvyHQ

NOVEMBER 5, 2020

Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which big data can be used to improve your content marketing.

Content Marketing

Content Marketing Content Marketing & Strategy Creativity

The B2B Content Creation Playbook

DivvyHQ

MAY 2, 2022

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin? Find out here.

B2B

B2B Content B2B Marketing Content Marketing

6 Commandments of Content Marketing for Ecommerce

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce

eCommerce Content Marketing Planning Content

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing

Content Marketing Planning Content Marketing & Strategy

What Is Content Optimization, and How Can I Use It to Improve My Content?

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization

Optimization Content Buyer Personas Tagging

6 Commandments of Content Marketing for Ecommerce

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce

eCommerce Content Marketing Planning Content

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing

Content Marketing Planning Content Marketing & Strategy

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing

Content Marketing Planning Content Marketing & Strategy

What Is Content Optimization, and How Can I Use It to Improve My Content?

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization

Optimization Content Buyer Personas Tagging

What Is Content Optimization, and How Can I Use It to Improve My Content?

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization

Optimization Content Buyer Personas Tagging

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. 1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management

Enterprise Management Work Management Marketing Automation Services Marketing Management

B2B Marketing Zone

Creating a Content Calendar Your Followers and Fans Will Love

5 Features Every Content Marketing Management Software Should Have

Webinars

Trending Sources

The Ultimate Content Marketing Strategy Template

Webinars

(eBook) The Future-Proof Guide to Content Marketing Strategy

How to Make a Content Calendar You’ll Actually Use [Templates Included]

Can a Former Journalist Be a Content Marketing Writer?

How to Create Content That Appeals to Multiple Audiences

Is Marketing Strategy Different from a Marketing Plan?

How to Build a Marketing Strategy Template That Works for You

How Can Your Content Marketing Benefit from Big Data?

The B2B Content Creation Playbook

6 Commandments of Content Marketing for Ecommerce

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

What Is Content Optimization, and How Can I Use It to Improve My Content?

6 Commandments of Content Marketing for Ecommerce

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

What Is Content Optimization, and How Can I Use It to Improve My Content?

What Is Content Optimization, and How Can I Use It to Improve My Content?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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