Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
To say account based strategies were prominent in 2016 is an understatement. Other research by the ABM Leadership Alliance concluded that ABM marketing outperforms traditional marketing methods. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies.
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