Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more …. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #4 – Personas – from there you can compile a buyer persona with a minimal investment. A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MAY 4, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

MAY 6, 2010

Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

FEBRUARY 13, 2010

Begin by creating buyer personas—who are your buyers? Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. What problems do they face? What keeps them awake at night?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

JULY 15, 2010

Do you have a buyer persona? Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. Use these sites to: Gain referrals.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48