Content Standard

MAY 10, 2019

The Customer as Protagonist: Designing Robust Buyer Personas for CX Marketing Strategy. Mapping helps you to expertly navigate that road and understand which moment is right to begin a conversation with a brand persona in mind. Things move quickly around here, so we have to work hard to stay in tune with our customers.”

Buyer Personas 104

Buyer Personas Design Ad Building A/B testing 104

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Tony Zambito

JANUARY 22, 2017

One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. When the concept of buyer personas was first launched in 2001, the world was a very different place.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. This is where buyer profiling can be helpful. Buyer Profiling. Confusion by Adam Gale.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Stevens & Tate

FEBRUARY 1, 2022

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. What is Growth-Driven Design? Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time.

Design 138

Design Process Buyer Personas Marketing Websites 138

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? The Three Phases of Growth Driven Design. The following are the three phases of a growth driven design: 1.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Stevens & Tate

JULY 27, 2021

Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint who those buyers are in order to market your brand effectively. To do this, you’ll want to develop a customer persona (also known as a buyer persona ). Click here!

Buyer Personas 69

Buyer Personas Template Planning Demographics 69

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Launch Marketing

MARCH 20, 2024

Does it work? The truth is that when done properly, marketing works, and we have proof. Establishes Credibility: 75% of buyers say they judge a company’s credibility by the company’s website design. However, many are still skeptical of the benefits it can deliver. What can effective marketing do for my organization?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

The Mx Group

AUGUST 16, 2017

Design and Content. Web Design and Development. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We’ve developed personas, but they aren’t getting used. You may find that they work even longer than a year.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Tony Zambito

MAY 10, 2021

In our own examination of this issue, we began to do “deep dives” into the actual buying processes of buyers several years ago, through work with HP and others. Applying the same goal-directed thinking that is essential to understanding buyer personas. Uncovered were specific interaction design opportunities.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

SmartBug Media

DECEMBER 30, 2020

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy. CatholicMom : Clutter-Free Whimsical Design.

Design 105

Design CMS Development Best Practices Work Management 105

Tony Zambito

JULY 6, 2011

.  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Need a content marketing strategy designed to meet and exceed your lead generation goals?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Tony Zambito

MAY 11, 2011

  Here is where buyer persona development can be of help.    In a previous article, Buyer Personas Require Qualitative Research and Contextual Inquiry , I mentioned that buyer persona development is at its’ core a research methodology grounded in the practices of qualitative research and contextual inquiry. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

JANUARY 21, 2022

In the mid-to-late 1990s, the concept of human-centered design or human-interaction design was born. And user research and user personas were originated to convey human-centered insights about user behaviors. With this experience in hand, I set out to create the same concept for buyers. I use the word heart purposely.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

MAY 21, 2021

Working from home, anxiety, and stress proving to be major factors. We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. The work from home phenomenon proving to be a major contributing factor to these increases. Even reading a book became a lot harder. .

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Tony Zambito

JANUARY 5, 2010

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   It resides with one man and one man only – Alan Cooper.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

Tony Zambito

FEBRUARY 15, 2010

Over the past few years, I have struggled with the use of the word “profile” or “profiling” when it came to describing buyer personas.   My discomfort is arisen out of experience, what the terms fails to communicate about buyer personas, and how it is problematic in gaining adoption by senior leaders.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. What steps should we take to assure buyers feel safe?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Tony Zambito

MARCH 31, 2010

.   I noted with much interest an article distributed by Bloomberg News and authored by Olga Kharif entitled IPad Wins Following Among Business Users for Work Outside Office.   Covered and touted has been the iPad’s design for eBooks, video, web browsing, and Apple iPhone like capabilities for apps.

Buyer Personas 100

Buyer Personas Business Customer Surveys Segmentation 100

Tony Zambito

JANUARY 5, 2011

  It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management.    A cornerstone principle for buyer personas is that they are created from qualitative interviewing of buyers. 

Buyer Personas 100

Buyer Personas Lead Ranking Work Management Buying Cycle 100

Tony Zambito

JANUARY 7, 2010

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   As we enter into this new decade, it is prudent to enter into the next generation of buyer persona concepts.

Buyer Personas 100

Buyer Personas Lead Ranking User-Generated Content Barriers 100

Marketing Insider Group

SEPTEMBER 22, 2020

Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. They can be a great resource for brainstorming something unique that will appeal to your buyer persona.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Tony Zambito

APRIL 26, 2021

Buyers are in a much more ensconced seat to simply ignore SDRs and Sales Representative outreach. Working from home, for many buyers, is either proving to be chaotic and unfocused or fraught with unending pressure. For example, here’s a perspective from an anonymous buyer: “It’s been kind of nuts.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. A Day in the Life. It’s written in the first person as if they are talking to you.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

BOP Design

JUNE 23, 2022

Create a Specific Buyer Persona. The best way to determine if you really know your audience is by creating a specific buyer persona(s). These should be as detailed as possible and include the buyer’s challenges and main concerns. Read how to write for your ideal buyer personas.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

SnapApp

FEBRUARY 2, 2015

If you’re in content marketing, you’ve probably been told you have to create buyer personas for your content to really make an impact. You have to know who you’re writing for, what those people care about, and how they’ll move through the buyer’s journey in order to get the right content in front of the right person at the right time.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

Tony Zambito

OCTOBER 26, 2020

We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. . Buyer Interactions Have Changed. We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Marketing Interactions

MARCH 8, 2017

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. A B2B buyer persona should never be treated as a silo. There’s just one thing. CEB research says that number is now 6.8

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48

Tony Zambito

MAY 17, 2021

All parts of good buyer persona development needed for ABM. 2 – Focus on The Future of Work. A lasting result of the pandemic will be the way in which it has affected how people work. A lasting result of the pandemic will be the way in which it has affected how people work. 3 – Learn to Think Like Your Buyer.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Webbiquity

MARCH 30, 2024

Develop your ideal customer profile or B2B buyer persona to help you develop the right message. By focusing first on understanding your target buyer, and where they look for information, you can avoid wasted time and effort during the critical business launch phase. What do they care about?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322