Valasys

JUNE 12, 2019

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The target audiences can also be further refined based on local SEO trends.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Following are some Key Performance Metrics (KPIs) at each stage of the funnel: Top Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Several marketing strategies such as App-based targeting, SMS marketing, QR code marketing & In-game mobile marketing are designed exclusively to target the users using mobile devices.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

AUGUST 1, 2019

The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly. Through account-managed advertising Dynamic Ads can also be availed, in which the marketers can partner with a dedicated LinkedIn team to create hyper-targeted ads which are exclusively placed & are highly visible.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. The content strategy can be framed according to the demographic preference of the audiences.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 16, 2019

Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40