Valasys

JUNE 12, 2019

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). Segmenting the Click-Through rate of individual campaigns helps in designing & executing conversion driven campaigns.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JULY 26, 2019

This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

JUNE 24, 2019

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. The content strategy can be framed according to the demographic preference of the audiences.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 16, 2019

Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting. Normally, marketers need to segment & re-segment their markets into several clusters or niches.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40