7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. And what is that common ingredient that makes all great buyer personas alike ? With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Invite them to your persona planning party. Take Your Buyer Personas to the Next Level with Community Data.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. Segmenting the buyer persona into different clusters of prospects is important & this is where artificial intelligence steps in. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.


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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The marketers need to align any of these pages to a CTA button in order to track the buyers’ journey. If their queries are resolved in a tailored manner, so as to guide them down the buyers’ cycle, it results in optimized conversions.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target. Requesting for a List Quote : Once the marketers have established what their buyer persona looks like, they can request a quote from the NAICS association.

SIC 40

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona.


5 Reasons to use Emotional Analytics in B2B Marketing


Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. Telling stories that resonate with the pain-points of the prospects are absolute essentials of inbound marketing methodologies to attract, engage & convert the potential buyers. Introduction. explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase.


How B2B marketers can strategize LinkedIn Advertisement in 2019


Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1. Expanding the Network: LinkedIn evaluates the relevance of the posts by using demographic data. “Lack of a clear strategy is the biggest mistake.

How Content Strategies optimize the number of followers on LinkedIn


As there’s often the little or no awareness about the smaller brands in the market, the marketers have to often start looking for a well-orchestrated & multichannel content strategies that can help increase their number of followers on LinkedIn as well as can help in boosting their return on marketing investment (ROMI) from various other social media platforms. Prologue.

How to Define & Measure Social KPIs – Part – 2


Important demographic, technographic, firmographic, psychographic & “fit-data” about the potential buyers, as follows, can help in segmenting the audiences: Where the followers on your Twitter page coming from & what are is their primary gender? Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for? Prologue.

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


According to a recent analysis of 380 CMOs by Forbes tilted “Publish or Perish”, it was deduced that marketers who deliver personalized web experiences earn double returns from their omnichannel digitized endeavors in terms of the Return on Marketing Investment (ROMI), as well as the in terms of positive responses (positive word of mouths) from their customers across omnichannel. Prologue.