7 Ways to Refine Your Buyer Personas with Community Data
JANUARY 15, 2019
All great buyer personas are alike; each bad buyer persona is bad in its own way. And what is that common ingredient that makes all great buyer personas alike ? With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Invite them to your persona planning party. Members joining your community can fill out a member profile.