Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit
Webbiquity
FEBRUARY 11, 2020
Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. 89% of B2B buyers say they can find high-quality content—but only 40% say it is relevant to their needs. Because 65% of buyers don’t trust ads. 55% don’t even trust their own vendors! Ardath Albee. Matt Heinz.
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