Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

ANNUITAS

OCTOBER 6, 2010

In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. It was closer to 800-1,000 per month.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Televerde

NOVEMBER 4, 2019

Make sure you are creating content geared towards your buyer personas and customers’ needs to help position yourself as an industry expert. Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40