Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 5, 2018

Otherwise, prospects and customers using Google to search for businesses like yours will be lost to higher ranking competitors. Data Hygiene and The Future of Recruiting. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy. How to Build Better Candidate Personas. Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Building A Sales Lead List 1.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

MARCH 8, 2022

This indicates that a majority of businesses lack a fundamental understanding of how the quality of the data they have running through their systems affects their business outcomes. What are the risks of poor data quality? Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MARCH 3, 2021

Each stage has its challenges and conditions, and tackling them makes the buyer’s journey much smoother. Prospecting When sales reps go hunting for new buyers at this stage, audiences already expect some sort of intervention. Use your defined buyer personas and ideal customer profiles (ICPs).

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

APRIL 15, 2018

Here’s a crucial rule to keep in mind: A data-driven sales strategy will backfire if the data you’re using is inaccurate or incomplete. Unfortunately, managing data quality is tougher than it sounds—data decays rapidly, particularly customer and prospect data. And the problem isn’t going away any time soon.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Clients and prospects are expecting consistent, excellent value that improves over time. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Step One: Understand Your Offering.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

OCTOBER 29, 2019

The difference between data and intelligence. In sales and marketing, the way we refer to data changes regularly. We’ve seen this firsthand at ZoomInfo in the way customers and sales prospects talk about our services. One day we’re a B2B data provider, the next we’re a sales intelligence platform.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

NOVEMBER 28, 2018

Meanwhile, the data they’d collected began to decay at an unprecedented pace. In fact, in 2014 we reported that a staggering 94% of businesses believed their prospect and customer data to be inaccurate ( source ). And luckily, we’re seeing more businesses make the shift to a more dynamic mindset when it comes to data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JULY 10, 2018

In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness. As a result, marketers are able to remove the guesswork from marketing and serve their prospects and customers more personalized content experiences.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The author likens his approach to that of Columbo and collects as much detail from his prospects as he can.

Ning 40

Ning Paid Content Facebook Sales Management 40