Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Additionally, more than half of unhappy customers start to engage with other companies. Developing Buyer Personas Based on Audience Insights.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Launch Marketing

NOVEMBER 28, 2018

Developing buyer personas can help determine and articulate who the audience for your product is and whether they even exist. These personas can be leveraged for a successful product launch, inform your marketing strategy moving forward and ultimately can shape your long-term product roadmap. Future Product Mission.

Buyer Personas 57

Buyer Personas Product Trade Show Differentiation 57

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Tony Zambito

JANUARY 29, 2017

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Heinz Marketing

APRIL 12, 2022

From personalization to buyer personas to hyper-targeting, understanding these psychological strategies is more prevalent than ever in crafting your next B2B marketing campaign. Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

ClearVoice

JANUARY 11, 2024

These specific members of your target audience are called “ buyer personas ,” they help you understand where exactly you can reach your customers and what messages will resonate most clearly. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Televerde

FEBRUARY 2, 2021

On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase. However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. What is a Customer Journey Map?

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

ClearVoice

MAY 29, 2023

They’re based on real-life customers. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. As well as the development of data-driven personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions.

Buyer Personas 115

Buyer Personas Template Demographics Ideal Customer Profiles 115

Hubspot

NOVEMBER 23, 2020

Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage. In this post, we are going to discuss buying patterns and how to predict those of your customers. For example, let’s say the customer mentioned in the introduction is named Robert.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

JANUARY 16, 2020

Initially, you'll want to refer to your existing buyer persona (s). However, it's important to note that your existing buyer personas aren't always the same as the audience you're trying to target for a specific campaign or product. For instance, think about the possible buyer persona of one of your favorite companies.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Hubspot

JUNE 2, 2015

Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. How can you be sure that you’re focusing on the right data to build out your buyer personas? 2) Demographic Data. To see this in action, check out the example below.

Buyer Personas 28

Buyer Personas Ad Building Marketing Automation Services Work Management 28

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. They''re just semi-fictional representations of your ideal customers, after all. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Interviewing Customers. 6) Trello.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Circle Studio

NOVEMBER 23, 2021

In other words, you must focus on an individual’s needs, not take a one-size fits all approach. Moving beyond buyer personas. Buyer personas are helpful for understanding general categories or buckets of buyers. And they are useful in helping marketers to tailor the client experience. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

BenchmarkONE

APRIL 18, 2019

Define your buyer persona. Before you can start to figure out how your customers are making buying decisions, you need to first understand who they are. This is where creating a buyer persona comes into play. A buyer persona is a fictional representation of your ideal customer.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. Here are some of the most common types of qualitative research methods to give you greater insight into your customers. Regardless of your interview method, your IDIs should focus on your ideal user or an existing customer.

Research 99

Research Case Studies Case Study Skype 99

Valasys

JULY 15, 2021

If, however, you jump right in without chalking out a strategy for your email marketing, your email content is highly unlikely to resonate with your customers or hit their pain point. Below are the key steps you can follow to determine what your company can offer to the customers: Identify the main customer benefits.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. Don’t be lazy.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Martech Advisor

DECEMBER 6, 2019

According to Investopedia : "Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.". It's usually done via product testing, focus groups, and surveys. Define your buyer persona. How Does Market Research Work?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Launch Marketing

JANUARY 8, 2020

At the highest level, company messaging gets to the heart of what customers need and how your company’s product/service/solution does a particularly good job of meeting those needs. Messages should be succinct yet deep enough for potential customers to immediately know what your company stands for as well as what you do.

Buyer Personas 74

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 74

Tony Zambito

MAY 11, 2010

Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.    All can offer helpful information and insight into how to better meet the needs of customers. . 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

MAY 22, 2011

What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.    This includes the severely hindering structured methods typically associated with focus groups and surveys. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

SmartBug Media

AUGUST 1, 2019

Oftentimes, these are questions about who your target market or ideal buyer persona is (for example: “What does our ideal customer look like?”). To help you develop the research plan, let’s review a few techniques for conducting research: Interview prospects and customers.

Research 81

Research Process Planning Marketing Budget Creation 81

SnapApp

OCTOBER 17, 2017

Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . Research Tips: Looking for Trends in Your Customer Base. . This is where buyer personas can be more useful. Needs features like quick access to a customer's past orders.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

ANNUITAS

MARCH 19, 2013

You don’t know the buyer JACK”! Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What does the buyer look like? What steps does the buyer take when purchasing my product or service?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ConvertKit

DECEMBER 19, 2018

While it might be tempting to say your ideal customer is anyone who is willing to pay, it’s best to create targeted marketing toward a specific audience. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. This is because they are the ones who will buy your product.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Televerde

DECEMBER 13, 2019

Don’t they have ‘focus groups’ for this sort of thing? Get to know your audience, provide them with relevant content, and ensure an authentic customer experience. Peloton would have benefitted from some customer research and market insights to cater their messaging to their target personas. Know your audience.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Buyer Personas 52

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. The role of the demand generation marketer.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

LeadSquared

DECEMBER 7, 2020

Usually, such campaigns help in: Increasing sales of an existing product Clearing out the inventory Attracting more customers Introducing new products. For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

ConvertKit

DECEMBER 19, 2018

While it might be tempting to say your ideal customer is anyone who is willing to pay, it’s best to create targeted marketing toward a specific audience. Instead, let’s take a moment to answer some of these questions as it relates to your buyer persona. This is because they are the ones who will buy your product.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

ClearVoice

JUNE 15, 2021

It provides information customers seek, including actionable resources for a business’s customers and clients. The conclusion reiterates the introduction and also explains how the piece of content has provided a benefit to the reader as a customer. Writing a good piece of content means understanding who your customer is.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. And the foundation for any successful marketing or sales team is to know your customer. We’ll explain how next! Benefits of Social Listening.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

SmartBug Media

NOVEMBER 30, 2018

Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points. Customer highlights of your business are also important to keep in mind, as well as areas of confusion on their pre-purchase journey.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88