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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

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The Anatomy of a Solid Inbound Marketing Campaign

SmartBug Media

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

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4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. Buyer Personas. Or perhaps you’re completely starting from scratch?

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Originally published July 20, 2015. While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. How to Improve Your Brand Image: Enter Inbound Marketing. Buyer personas and journey. Email marketing.

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How to Align Your SEO Strategy & Buyer Journey

SmartBug Media

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. On the other hand, some marketers rely too heavily on the qualitative side.

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Only B2B - Untitled Article

Only B2B

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

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3 Steps to Successful Content Marketing

SmartBug Media

Building brand awareness starts with building strong buyer personas. Once you have solid semi-fictional representations of your customers , you can address their pain points directly and help them understand how your solution directly solves their problems. With HubSpot, lead nurturing is a breeze.