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Online Advertising: Everything You Need to Know in 2018

Hubspot

Facebook segments the options by demographics, interests, and behavior. Here’s a list of all the targeting options: Demographic Data. If your buyer personas are highly detailed and accurate, you’ll be able to leverage most of the targeting options and make your ads as relevant as possible. Demographics.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Next, enter an ad group name and enter your target CPM bid. Note: Bumper ads use target CPM (cost-per-thousand impressions) bidding. Demographics : Marital or parental status, education, income, homeownership. We recommend building buyer personas and learning all you can about your target audience.

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

With that information, you’ll be able to run uncover: Demographics. Buyer personas are a marketers’ best friend. Because with demographic information, you can find out exactly who you’re writing for. Knowing the demographics of your users is an often-overlooked aspect of many content marketing campaigns.

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Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPM (Cost Per Mille) – The cost per mille corresponds to the average amount of money that you are spending for 1,000 impressions of your ad content. Demographics – A way to segment your audience or target audience, through gender, age, income, social class, and so on.

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Online advertising glossary

Choozle

Each campaign is made of ad groups based on product types, target audiences, and targeting methods, like using demographics or remarketing lists. Buyer persona: A research-based representation of the ideal buyer for a company. You can transfer these personas to audiences for targeted campaigns.