Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Thus, creating buyer personas. What is contact data hygiene and how can I make it a priority?

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has Every go-to-market motion begins with a targeted buyer based on company and contact criteria. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Bad data results in misspelled names, undelivered messages, account or contact mix-ups, duplicate communications, and much more.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

JUNE 26, 2020

A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact our sales team today! For more information about sourcing better candidates, contact our sales team today! Executive Recruiting Tips on How to Recruit Like a Shark [Infographic].

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 6, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. How to Increase Sales Productivity [Infographic].

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

MARCH 12, 2018

Your guide to a healthy customer and contact database. For more infographics like this one, check out the following blog posts- you won’t be disappointed: Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

OCTOBER 5, 2021

First, you need to understand your buyer personas. Once you’ve looked at the data and analyzed information such as the job function, company size, and industry of your best buyers, it’s much easier to hit them with relevant campaigns. If it’s not, you’re damaging your demand generation and lead generation campaigns.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer intent is a competitive sector, so you can probably customize a good deal by haggling with your sales rep. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Image Source 2.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Zoominfo

DECEMBER 3, 2018

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. ZoomInfo can help.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. 7 Things Financial Advisors Need to Know [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

APRIL 16, 2019

Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. ZoomInfo can help! Just try to be considerate.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

MAY 1, 2018

Your Guide to a Healthy Contact Database [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. Our B2B contact lists can supplement your business strategy and drastically improve your marketing results.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. How many prospects are in each persona?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

FEBRUARY 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. Anna Fisher, Senior Director of Marketing, ZoomInfo. SiriusDecisions.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

DECEMBER 16, 2018

As your prospects and customers change jobs and contact information it’s critical that you keep up with them. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re ready to give yourself the gift of automated data maintenance, contact our sales team today!

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

OCTOBER 28, 2018

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 11, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Geography : Perhaps your offer changes based on where your contacts live or, maybe you want to invite your customers to an event at a specific location. But, more on this later. Don’t wait!

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. “Do Do we have a history of reaching out to this contact?” “Has

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Here’s the criteria they consider with every potential transaction: 1.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Zoominfo

FEBRUARY 13, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Or contact our sales team to learn how we can help improve your marketing efforts. The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog. A Guide to B2B Blogging Success [Infographic].

Top of Funnel 212

Top of Funnel Zoominfo Buyer Personas B2B Sales 212