Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Buyer personas are created using quantitative analysis, market research, anecdotal observations, and many other data sources.

Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

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4 Signs Your Customer and Contact Database Needs Help

Zoominfo

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. While you’ll always have inactive contacts in your database, reducing the amount will increase engagement, produce more accurate results, improve your sender score, and raise the overall quality of your database. When a lead comes in, the name automatically gets entered into your contact database.

Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Here’s why: The best way to know who your best buyers are and, therefore, who to target with your branding efforts is to analyze your existing customer and contact database. Thus, creating buyer personas. Branding.

Salesforce Sync: What, Why & How?

Zoominfo

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has Every go-to-market motion begins with a targeted buyer based on company and contact criteria.

Your Guide to a Healthy Contact Database [Infographic]

Zoominfo

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Key Takeaways for Your Customer and Contact Database. Your guide to a healthy customer and contact database. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. Although the new year has come and gone, it’s time to check in on any resolutions you set.

How Can You Use Data to Build Better Personas?

Zoominfo

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Identify buyer personas!

How To Build Your Go To Market Strategy

Zoominfo

With a quality data-driven strategy you can identify exactly how to approach target buyers. Without it your solution might not reach target buyers , or even no buyers at all. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Buyer personas don’t hold up. How Can You Use Data to Build Better Personas?

The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients. Create buyer personas and target prospects that fit this persona. Contact ZoomInfo today to learn more.

Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Customer segmentation is a marketing strategy that organizes buyers into groups. By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. link] — ZoomInfo (@ZoomInfo) January 27, 2021.

October 2018 B2B Blog Post Round-Up

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If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. The right audience is defined as the types of consumers who match your buyer personas. What are buyer personas?

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo. ZoomInfo’s data just got smarter with the acquisition of Datanyze, the worldwide leader in technographic data.

6 Ways to Generate More Logistics Leads

Zoominfo

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Targeting your buyers with relevant messaging and content increases your chances of getting a response.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. We’re starting to realize that data quantity doesn’t matter if you can’t pinpoint the precise information that makes a contact, well, human.

How to Measure the Success of Lead Generation

Zoominfo

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas.

7 Ways to Optimize Your Lead Generation Landing Pages

Zoominfo

Use your buyer personas to assess whether or not your landing pages speak directly to your ideal customer. Do your lead generation landing pages use language that resonates with your buyers? Do they use imagery that your buyer will respond to? Are they in line with your best buyer’s purchase preferences? Learn how to create your buyer personas here: The Beginner’s Guide to Buyer Personas. Contact ZoomInfo today!

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Molly Clarke, Director of Digital Marketing ZoomInfo. Krysta Williams, Social Media Manager ZoomInfo.

The Sales Prospecting Strategy Guide

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B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business. Sales Prospecting in the Age of Buyer Empowerment. Stay connected to your buyers.

7 Ways to Improve Your Lead Management Process

Zoominfo

But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers.

15 Expert Opinions About Business Data

Zoominfo

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. ZoomInfo. The data that salespeople depend on needs to be accurate, accessible and abundant — and this is true whether one is talking about traditional contact methods or social selling. ZoomInfo. ZoomInfo.

February 2019 B2B Blog Post Round-Up

Zoominfo

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns.

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Only B2B - Untitled Article

Only B2B

Beginner’s Guide to Contact Discovery and Prospect List Building. I am talking about contact discovery and list building. Your team spends hell lot of time collecting “ right ” details of the target buyer and create a relevant database. Creating an accurate B2B contact list is a tedious task! Let’s discuss what a contact discovery or prospect list building process should look like in both cases. Get contact details of the lead.

How to Measure the Success of Lead Generation

Zoominfo

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas.

The Impact of Bad B2B Marketing Data

Zoominfo

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your marketing contact database. ZoomInfo can help.

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7 Steps to Improve Email Deliverability

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Remove uninterested contacts: One tried-and-true way to improve email deliverability is to stop reaching out to those who don’t respond. But you’d be surprised how many people keep emailing the same contacts over and over again, hoping to see some sign of life. Now, you could see this statistic and get discouraged by the portion of contacts that may not receive your communications. ZoomInfo can help!

How to Build a Better B2B Sales Tech Stack

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As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Research and find contact information? These tools rely on complete and correct contact and account data within your CRM in order to work properly. Market intelligence tools integrate with CRM and other prospecting tools to provide sales teams with reliable contact data. ZoomInfo can help!

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Completeness and The Road to Database Quality

Heinz Marketing

Can they segment their database into buyer persona groups? According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” By Lisa Heay , Marketing Planning Manager at Heinz Marketing.

The Beginner’s Guide to Lead Scoring

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So that begs the question: How do you determine which leads are most likely to become buyers? Create buyer personas. That’s where buyer personas come in. A buyer persona is a semi-fictional representation of your ideal customer. Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. More importantly, which campaigns generated the most buyers?

8 Simple Steps to Prep Your Webinar Funnel for Sales

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This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Choose a Buyer -Centered Topic for Your Webinar. However, your buyers want to know how you can help them solve a business problem.

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6 Ways to Improve Your B2B Sales Prospecting

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Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. B2B sales prospecting is the act of looking for potential buyers, customers, or clients to convert into new business. 1. Understand your Best Buyer. Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. What buyer persona do they fall under?

How to Create a Comprehensive Content Calendar for Your B2B

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A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. The only way to truly reach the entirety of your Total Addressable Market (TAM) is to create a comprehensive content calendar that accounts for all personas across all channels and all stages of the buyer’s journey.

4 Critical Door-to-Door Sales Lessons for Marketers

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Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles. Simply creating buyer personas is not enough. In order to truly connect with potential buyers, you must continue to collect information with each interaction you have with a prospect. Contact ZoomInfo today to learn how our contact database can scale and improve your marketing efforts!

The Mobile App Marketer’s Guide to Data Enrichment

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But, even the most comprehensive contact databases and analytics programs won’t stand the test of time. For the sake of today’s article, when we refer to data we mean contact and company data—like the data most businesses house in their CRMs. The end result is a more accurate, actionable contact database. We recommend using data to construct buyer personas —or profiles of your ideal customers.

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List Segmentation: The Key to Email Marketing

Zoominfo

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Geography : Perhaps your offer changes based on where your contacts live or, maybe you want to invite your customers to an event at a specific location. Segmenting your lists based on purchase history can turn a one-time customer into a lifelong buyer. Once you have access to this data, analyze it as you would to create buyer personas.

A Beginner’s Guide to Account-Based Selling

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This strategy targets companies, or ‘accounts’, rather than single contacts, or leads, within the company. Then, sales and marketing departments work together to offer targeted content to contacts within target accounts. This process is used to nurture them through the buyer’s funnel until they ultimately become a customer. A well-defined ICP allows you to identify key accounts and develop messaging to attract them and convert them into buyers.