Only B2B

NOVEMBER 20, 2023

Your business data is no different. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year? Considering most marketing activities have gone digital, data has taken a significant place.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. That’s why I’m sharing five easy ways to improve your buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JULY 5, 2018

Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. Today, we discuss the importance of contact information, the basics of data hygiene, and why these are critical considerations to make in the face of a hypercompetitive hiring landscape.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DealSignal

JULY 27, 2023

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. About the author: Michael R.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Scoop.it

DECEMBER 28, 2021

Craft Your Buyer Persona. Before you begin any other step, you first need to define your buyer persona. Also called an avatar, your buyer persona lists important traits that each qualified prospect should have, such as: Age Income Role / Title Industry Pain Points. Maintain Your Database.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

SalesIntel

MAY 17, 2021

Not everyone at your target account is going to be a buyer persona. Data Hygiene Is the Key. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Monitor Your Analytics: No email list is 100% accurate.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Zoominfo

APRIL 15, 2018

For example: Let’s say you export data on your best customers. You analyze this data and notice a correlation between average deal size and lead source. Buyers who were initially contacted via cold call spent the most money with your organization. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MARCH 17, 2023

Whether it’s a full coverage of the SMB target market or for non-high tech industries, DealSignal’s dynamic data coverage and verification will cover your needs every time. In contrast, ZoomInfo’s data coverage is limited, particularly when it comes to international coverage and small-to-medium businesses.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

According to one recent survey, 64% of “most successful” data-driven marketers, reported improving data quality as the most significant roadblock to data-driven marketing ( source ). Unfortunately, managing data quality is tougher than it sounds-simply because B2B data decays so rapidly. percent a year ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. The Future of Business Intelligence.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

DealSignal

MARCH 22, 2023

With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

DealSignal

JUNE 3, 2021

With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Because we’ve covered buyer personas extensively in the past, we won’t spend much time here. Learn more about buyer personas in the blog posts below: The Beginner’s Guide to Buyer Personas.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Leadspace

SEPTEMBER 11, 2019

Let’s dive into a few of the top use cases for your marketing data. Also known as a buyer persona or customer avatar, a customer profile is a description of your ideal customer. But why not consider expanded account and contact data points, like technologies used, job role/function, and more?

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

Clean up processes, clean up the CRM, fix data hygiene issues, fix segmentation and build simple stupid personas that can be modeled and measured inside of the CRM. Create and actually utilize buyer personas! MaconRaine | Managing Director. . . Hello Digital | Digital Marketing Strategist / Web Producer. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

NOVEMBER 28, 2018

4 Signs Your Contact and Customer Database Needs Help. 2. Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. Progressive persona profiling is a concept similar to the process of creating traditional buyer personas.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. However, Ben & Jerry’s clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox.

Ning 40

Ning Paid Content Facebook Sales Management 40