Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees! This is where sales funnel awareness is important. Unfit Leads.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 258

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 258

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Yeah, nobody likes those.

Cold Calling 52

Cold Calling Lead Ranking Lead Scoring Paid Content 52

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Learn more What you’ll learn: What are sales terms?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Zoominfo

MARCH 4, 2021

Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Webbiquity

OCTOBER 11, 2018

If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods. Plus, with inbound marketing, you’re only creating content that appeals to your buyer personas.

Inbound Marketing 224

Inbound Marketing Marketing Management Buyer Personas Planning 224

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Sales Engine

JANUARY 5, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Only B2B

AUGUST 21, 2024

ABM is about quality over quantity—focusing on high-value accounts that are most likely to convert into sales. ABM requires close collaboration between marketing and sales teams. Streamlines the sales process Long-term relationships with key accounts. Tools: Use platforms like HubSpot or Marketo for campaign management.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. This subsequently influences your sales results directly.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Zoominfo

JUNE 25, 2024

Tried everything to optimize your sales processes but still need new ways to drive growth? We have one simple phrase to add to the mix: sales acceleration. With a high-quality sales acceleration formula, you’ll develop a more skilled sales team, greatly refine your sales processes, and modernize and automate your sales tools.

Sales Management 130

Sales Management Marketing Automation Services Lead Ranking Top of Funnel 130

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales? If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Business 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Hubspot

MARCH 7, 2022

Cold calling is the bane of plenty of sales reps' professional existence. It's a grating, uncomfortable, often awkward process — involving a whole lot of rejection from frustrated prospects. Enter cold calling software — the tools that take some strain off of cold calling reps and the managers that guide them.

Cold Calling 74

Cold Calling Work Management Marketing Management Software 74

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Sales agrees! This is where sales funnel awareness is important.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. Who are they?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. Sales teams can make up the difference using outbound sales techniques. But given the rise of inbound sales over the past decade, some reps may have less experience with outbound motions.

Sales Management 130

Sales Management Ideal Customer Profiles Top of Funnel Sales Qualified Leads 130

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . What is a GTM Strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management.

Marketing Management 100

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Only B2B

FEBRUARY 6, 2018

You are right, demand generation tops the sales funnel. Source: Mailmunch on Beginners guide to sales funnel. A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

DiscoverOrg

MARCH 3, 2017

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. No sales rep is perfect in every category. Sales Team Attributes. The sales team attributes we assessed were: Adapting to change. Sales Skill. It’s a game of give and take.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Ranking 130

Lead Ranking Ideal Customer Profiles Lead Generation Sales Management 130

Sales Engine

AUGUST 16, 2016

What does a perfect world B2B sales process look like? For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Disruptions are less tolerated—and, while many of these tactics still work to some degree, they’re having diminishing returns.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

Sales Engine

NOVEMBER 16, 2015

Businesses love repeatable processes. So how do you compete with content marketing and sales follow-up when the waters have been muddied? Competing with content marketing requires a fundamental understanding that the world has changed, buyers have much more control, and the idea of marketing one-to-many is on the decline.

Sales Management 120

Sales Management Top of Funnel Cold Calling Content 120

markempa

DECEMBER 8, 2018

Set up your nurturing database Include all of the people you could potentially sell to, such as people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Pass this content by your sales team. Which tools require direct sales involvement? In fact, they have been.

Lead Nurturing 191

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 191

Zoominfo

DECEMBER 9, 2019

.” These might be the laws of sales, but they’re not great examples of real sales goals. Your business might be headed in a great new direction, and there might be a fantastic vision behind it, but without well-chosen, well-articulated sales goals, your sales team won’t be equipped to get where you want to be.

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Stage Two: Convert.

Inbound Marketing 141

Inbound Marketing Planning Lead Ranking Lead Scoring 141

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns.

Paid Search Agency 135

Paid Search Agency Practices Advertising Agencies Examples 135