Buyer Personas - B2B Marketing Zone

The Definition of Market Research in 100 Words or Less

Hubspot

JULY 13, 2018

Interviews are the personal, one-on-one conversations you can have with the buyers in your industry. Your interviewees can answer questions about themselves to help you design your buyer personas. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance.

Research

Research Buyer Personas Focus Group Customer Satisfaction

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

APRIL 13, 2012

For example, perhaps you're trying to beef up your buyer personas a bit. Your lead intelligence tells you the industry and company size of your leads, but you really need to get a handle on job titles, too, because your personas really revolve around the C-suite and middle management.

Enterprise Management

Enterprise Management Research Marketing Management Customer Surveys

B2B Marketing Zone

The Definition of Market Research in 100 Words or Less

An Uncomplicated Approach to Conducting Solid Market Research

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