Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Define your buyer persona.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Interviews are the personal, one-on-one conversations you can have with the buyers in your industry. Focus Groups. You can conduct interviews in person or over the phone.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, perhaps you're trying to beef up your buyer personas a bit.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28