Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40