Inbox Insight

MARCH 25, 2025

Deals stall, marketing teams struggle to prove ROI, and competitors with more targeted, data-driven strategies win over your prospects. To thrive, B2B marketers must shift from one-off tactics to full-funnel strategies that align marketing efforts with revenue gains and long-term growth.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Using AI to discover and verify emails and phone numbers, the platform enables sales teams to build accurate, targeted lists without manual research. The bad news? Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

PureB2B

MARCH 28, 2022

Landing pages can tend to run long, so focus on the crucial information your buyers need. Similar to your CTAs, landing pages require a value prop or statement, a needs-first narrative, and practical content the healthcare facility can share across departments. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62