6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

MAY 5, 2021

Update Your Privacy Policy. As retargeting is subject to privacy law, you must inform your users about your retargeting campaign in a Privacy Policy. Different laws have different requirements on what must be included in a Privacy Policy. Intent data shares the ready-to-buy status of website visitors.

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52