Buyer Intent and Privacy - B2B Marketing Zone

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

OCTOBER 28, 2020

It became difficult for customers to sift through the sea of signals to identify the most relevant companies exhibiting the strongest intent to purchase. And that’s the exact opposite desired effect of the product’s intention (see what I did there? Let me translate the excerpt in the simple terms: .

Intent Data

Intent Data Zoominfo Buyer Intent Intent

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

OCTOBER 28, 2020

It became difficult for customers to sift through the sea of signals to identify the most relevant companies exhibiting the strongest intent to purchase. And that’s the exact opposite desired effect of the product’s intention (see what I did there? Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast.

Zoominfo

Zoominfo Intent Data Buyer Intent Intent

Why ZoomInfo is Acquiring Clickagy

Zoominfo

OCTOBER 15, 2020

The Leader in Buyer Intent. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers. But, most importantly, we can deliver streaming intent to our customers. Not good enough.

Zoominfo

Zoominfo Intent Data Intent Signal B2B Marketing

What Exactly Is B2B Intent Data And Where Does It Come From?

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data

Intent Data Intent B2B Buyer Intent

Welcome to the Metaverse: Friday’s Daily Brief

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Understanding buyer intent . Not all customers have the same level of intent when they enter your business sales funnel. Chris Wood, Editor. Email marketing M&A is seeing a surge. Read more here.

Buyer Intent

Buyer Intent Digital Marketing Funnels Funnel Advertising Custom Publishing

What Mid-market Companies Need To Know About Buying B2B Data In 2023

SalesIntel

JANUARY 26, 2023

Contact Data: In the context of lead generation, contact data is collected either internally by a company’s customer relationship management system (CRM) or externally by third-party data providers who aggregate this data from various sources or collect it from the public web using their infrastructure.

B2B Marketing

B2B Marketing B2B B2B Sales Buy

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

JUNE 27, 2022

Flat file delivery APIs Webhooks Enrichment Multi-vendor enrichment Cleansing Deduplication Lead-to-account matching Modeling Scoring Routing Customer success support Other Can we achieve these privacy measures? What are your privacy practices? What types of integrations do you offer? What tools will be available on a regular basis?

B2B

B2B Purchase Multi-Touch Attribution B2B Marketing

B2B Data: Using Quality Data for Better Sales & Marketing Performance

DealSignal

MARCH 7, 2023

Tantalizing as it may be, you may only get information on 20-30% of the companies who visit your site through a first-party intent data provider. Third-party intent data is provided by publishers or intent data providers who aggregate content consumption across properties. These materials are incredibly useful.

B2B Sales

B2B Sales B2B Marketing B2B Intent Data

10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data

Intent Data Intent Marketing Funnels Digital Marketing Funnels

10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data

Intent Data Intent Marketing Funnels Digital Marketing Funnels

Using Intent Data to Determine Your B2B Buyers

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Social Sharing Widgets. Content Classification. Historical trends.

Intent Data

Intent Data Intent B2B B2B Marketing

B2B Data: Using Quality Data for Better Sales & Marketing Performance

DealSignal

NOVEMBER 3, 2020

Tantalizing as it may be, you may only get information on 20-30% of the companies who visit your site through a first-party intent data provider. Third-party intent data is provided by publishers or intent data providers who aggregate content consumption across properties. GDPR, data privacy & protection.

B2B Sales

B2B Sales B2B Marketing B2B Intent Data

42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

JANUARY 25, 2023

LeadFuze aggregates, matches, and verifies contact emails in real-time across 500+ million business professionals. Key Features: Sales activation Sales engagement Lead-to-account matching Account scoring Intent data Tools to Find Contact Details 9.

Tools

Tools Marketing Prospects B2B Sales Best Practices

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data

Intent Data Intent Bombora Account Based Marketing

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In exchange for access to this data, co-op participants contribute privacy compliant, brand-anonymous visitor consumption data.

Intent Data

Intent Data Intent Bombora Account Based Marketing

B2B Marketing Zone

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Trending Sources

Why ZoomInfo is Acquiring Clickagy

What Exactly Is B2B Intent Data And Where Does It Come From?

Welcome to the Metaverse: Friday’s Daily Brief

What Mid-market Companies Need To Know About Buying B2B Data In 2023

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

B2B Data: Using Quality Data for Better Sales & Marketing Performance

10 Ways Marketing Ops Can Make the Most of Intent Data

10 Ways Marketing Ops Can Make the Most of Intent Data

Using Intent Data to Determine Your B2B Buyers

B2B Data: Using Quality Data for Better Sales & Marketing Performance

42 Best Sales Prospecting Tools for Sales Teams in 2023

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

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