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Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise

Madison Logic

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years. Understanding the organizations most ready to invest in security solutions starts with data.

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Dun & Bradstreet Unveil Proprietary Buyer Intent

Valasys

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

In an article by Forbes Advisor , experts shared the five types of attacks that businesses should be wary of this year: Business email attacks – According to the FBI Internet Crime Complaint Center, losses for these attacks resulted in nearly $2.4 In fact, these micro-sized organizations increased buyer research by 28% in Q4 2022.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

But the path to reliable business intelligence is not always straightforward. The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Business Data is Changing Rapidly Today’s business landscape is evolving at a tremendous rate. When a business opens, they hire new staff.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

Video has become the dominant medium. Historically, marketers have relied on third-party cookies—small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website. Buyer intent data. More and more (and more) video. It will even coach you on phrases to use or avoid.

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Bombora and LiveRamp Create Digital Advertising Solution: Marketers Rejoice!

Martech Advisor

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Video has become the dominant medium. Buyer Intent Data. Buyer intent data helps identify people online who are currently in-market for your solutions, based on activity like searching for specific keywords or visiting either your website or a competitor’s site. It will even coach you on phrases to use or avoid.