Buyer Intent, In-market Prospects, Intent and Intent Data

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data

Intent Data Intent Zoominfo Top of Funnel

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data

Intent Data Intent Zoominfo Buyer Intent

Webinars

Sales & Marketing Alignment: How to Synergize for Success

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data

Intent Data Demand Generation Intent Demand

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data

Intent Data Intent Lead Ranking Personalization

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data

Intent Data Intent Lead Ranking Personalization

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The intent behind the new features is to bolster advertiser results and experiences and to bring some needed innovation to their ads options. Industry News.

Intent Data

Intent Data Intent Account Based Marketing ABM

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

Acquisitions

Acquisitions Account Based Marketing Bombora Intent Data

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

“Leadfeeder gives us a great idea of which qualified enterprise prospects are checking us out so we can follow these leads,” Ben O. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Why You Need to Be Careful With One Feature of the New Demand Waterfall

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention. In other words, Active Demand refers to demand units that are currently "in-market" for the type of solution you sell.

Demand

Demand Work Management Intent Data Features

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Webinars

Trending Sources

Intent Data is a Superpower. Here’s Why

Webinars

Content + Intent Data: The Rise of First-Party Data

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Hyper-personalize The Customer Experience with Intent Data

Intent Data Industry News: ABM, Google, Dynamic Targeting

Light Up Your Revenue by Decoding the Dark Funnel

5 Key B2B Data Types Your SDRs Need to Excel

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Data-Driven Success: Informatica Ups Customer Acquisition

2023’s 19 Best Sales Prospecting Tools

Why You Need to Be Careful With One Feature of the New Demand Waterfall

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