Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Why circle back and polish up a brand new intent engine? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

NuSpark Consulting

DECEMBER 18, 2017

Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content. But what if you knew exactly who was in the market for your product, and what they wanted to read or view? So what is intent data and why is it so exceptional?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Marketing Insider Group

MAY 4, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.

Buyer Intent 157

Buyer Intent Intent Internet Marketing Marketing 157

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Up to 95% of business clients are not in the market for many goods and services at any one time.” . More Than 5% of B2B Buyers Are Ready to Make a Purchase.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

NetLine

OCTOBER 19, 2023

Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. One way to gain that edge is through buyer-level intent data. In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Some wield it masterfully.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Why circle back and polish up a brand new intent engine? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

Buyer Intent 52

Buyer Intent Intent Intent Data Work Management 52

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? The information is critical to building buyer personas that don’t suck. Image Source 2.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. That’s where buyer intent data comes in. Buyer Intent Data - A Brief Outline.

Buyer Intent 80

Buyer Intent Intent Data Account Based Marketing ABM 80

Albacross

OCTOBER 26, 2022

With over 57,844 software companies on G2, Albacross is proud to have ranked in the top in two main software categories, both in the buyer intent data category but also as the highest performer in the Account-Based Advertising category. We’re honored to be in the top both as a buyer intent data platform but also as an ABM provider.

Buyer Intent 52

Buyer Intent Intent Data Lead Scoring Lead Ranking 52

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 80

Work Management Intent Data Buyer Intent Marketing Management 80

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. Michael Bird further added that the basic intent signals only imply interest and doesn’t essentially imply the intent to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

ClickZ

FEBRUARY 26, 2024

The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year. This underscores the importance of understanding buyer intent, a critical factor for all sellers.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category. Signal Keywords. Stage Keywords.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9%

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Aberdeen

JANUARY 23, 2019

To close deals and build a customer base a startup’s marketing and sales team must focus on an audience with the least resistance. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Inbox Insight

SEPTEMBER 10, 2020

And this means that marketing departments are searching for new solutions to help them stand out. For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. By tracking content consumption of buyers, we are able to shed the light on important themes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

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Intent Data Marketing AI Intent Lead Ranking 324