funnel 
Marketing Insider Group
FEBRUARY 1, 2021
Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.
SalesIntel
JULY 10, 2023
Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.
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PureB2B
DECEMBER 3, 2021
These are real thoughts present in the day-to-day planning of a demand generation marketer. Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Sounds hopeless, right?
PureB2B
DECEMBER 3, 2021
These are real thoughts present in the day-to-day planning of a demand generation marketer. Let’s explore three alternatives to consider: Table of Contents Utilizing Post-Event Webinars Balancing Your Budget with Intent Data Managing Social Media Marketing The Inconsistent Nature of Event Marketing. Sounds hopeless, right?
NetLine
APRIL 11, 2024
Further emphasizing this was David Fortino, NetLine’s Chief Strategy Officer, as he called attention to it in this year’s introduction to the 2024 State of B2B Content Consumption and Demand Report. Cliches aside, what our 2024 report does drive home is how important B2B content is in the present and future state of digital marketing.
The Point
JULY 1, 2019
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. Are you integrating third-party intent data?
NetLine
JUNE 12, 2019
The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy. Myth: Company activity and buyer intent are the same thing.
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