Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How do you access buyer intent data? Consider this.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Zoominfo

SEPTEMBER 24, 2024

An Expanding Universe of Real-Time Signals The ability to respond to prospects’ needs as they emerge is a game-changer — customers say that using ZoomInfo Copilot has already increased their productivity by 60%, resulting in a 58% increase in booked meetings and demos. Funding : Major funding rounds in the last 90 days.

Zoominfo 130

Zoominfo Ideal Customer Profiles Lead Ranking Intent Signal 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. ” 5 Buyers Intent Data statistics that shape your B2B strategy: 1.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Zoominfo

FEBRUARY 18, 2025

ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. The quick answer is: We do not.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. The quick answer is: We do not.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. ” 5 Buyers Intent Data statistics that shape your B2B strategy: 1.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? You must choose the appropriate messaging for nurturing based on the lead’s intent. Get Started.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. This window into what the buyer is really thinking is a superpower for a sales team. The Power of Signals. Conversation Insights on Company & Contact Profiles.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Metadata

JUNE 3, 2025

For B2B marketers, dynamic ad targeting offers several compelling advantages: Enhanced targeting precision : By analyzing company information, technographic data, and buyer intent signals , you can precisely target decision-makers within organizations that match your ideal customer profile (ICP).

Cost per Acquisition 52

Cost per Acquisition Marketing Attribution Paid Search Agency Ideal Customer Profiles 52

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data?

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Zoominfo

AUGUST 30, 2023

What Are the Different Types of Intent Data? There are three different types of intent data: First-party intent data is used for account tracking features, such as WebSights and FormComplete. Contacts may come to your website and complete a form or check out high-ranking pages, such as the pricing page.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Lusha

SEPTEMBER 9, 2024

Introducing Lusha’s Updated Intent Filter: Enhanced Insights for Smarter Prospecting Understanding buyer Intent is essential in today’s competitive landscape. Why We’re Making the Change: Our previous system had Intent data split across different views, which made it harder to navigate and less effective.

Intent 52

Intent Bombora Peer-to-peer Buyer Intent 52

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

APRIL 9, 2024

Frontline teams can also find accounts and contacts by Buyer Intent signal type, allowing users to identify specific decision-makers at accounts that have demonstrated intent on TrustRadius based on competitor views, profile visits, ad placements, and more.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

Exo B2B

MARCH 4, 2025

Today, companies that make intelligent use of intent data can transform these signals into concrete opportunities and optimise their customer acquisition. Why should B2B buyers be interested in intent data? According to a study by Forrester, 68% of B2B buyers carry out online research before even contacting a supplier.

Intent Data 52

Intent Data Lead Ranking Intent Lead Scoring 52

Lead Forensics

JUNE 13, 2025

The most important thing about content marketing for inbound lead gen is that it needs to be useful—especially if you’re asking someone to exchange their contact for access. Be it blogs, webinars, eBooks, whitepapers, video or more, content marketing is the thing that helps you to educate prospects and keep them informed.

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Paid Content Inbound Marketing Lead Ranking Lead Scoring 52

Martech

OCTOBER 28, 2021

.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

Orange Owl Blog

APRIL 5, 2025

AI in B2B GTM strategies also automates repetitive tasks such as prospect research, data enrichment, and intent signal tracking, drastically reducing go-to-market timelines. This enables hyper-targeted campaigns that reach the right buyer personas at the right time. Myth 4: AI makes GTM campaigns robotic.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing AI Ideal Customer Profiles Top of Funnel 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Madison Logic

JULY 11, 2024

” – Verified User in Computer Software Global Reach & Scale: “Madison Logic is helping us reach our preferred enterprise buyers more quickly and helping us build out our contact database with the buying committee at these accounts.” ” – Courtney P., ” – Judit S., ” – Jakob J.,

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. It allows users to find and prioritize best-fit accounts by integrating various signals, including VisitorIntel, News, and Bombora intent, all within the SalesIntel platform.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Velocity Partners

NOVEMBER 22, 2024

The problem with measuring form fills as a definitive commercial action isn’t just that you capture a lot of junk, it’s also that you miss a bunch of high-intent signals from folks who are actually interested. Our very own Neil Stoneman wrote a full blog on this, I can’t recommend enough reading it in full.

Top of Funnel 59

Top of Funnel Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 59

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

AUGUST 16, 2021

In a nutshell, Intent allows you to better enable your go-to-market teams to connect and engage with key prospects at the very start of their purchasing venture — all while your competition sits on the sidelines. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Pretty cool, right?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Zoominfo

JULY 12, 2021

Third-party sources provide sellers with various data points, including professional contact information, company revenue and funding, technology installed, and organizational charts. Individual interactions between buyers and sellers occur at this stage, such as emails sent to a contact or a website visitor engaging with a chatbot.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Lead Forensics

JUNE 3, 2025

But its not about getting as many contacts as possibleits about getting the right leads. Theyre not ready to buy just yet, but they already have a relationship with your business, so theyd be considered a warm lead and contacted via warm calling. Sales Qualified Leads (SQLs). Cold Leads. Why is Lead Generation Important?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Paid Content 52

PureB2B

JULY 7, 2022

What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118