Perhaps this acquisition surprised you? Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company?
Well, here’s why we did it:
B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales. Our role is to capture and analyze this new buyer behavior data to help our clients improve marketing and sales performance.
We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market.
Together, we are very focused on one mission — deliver measurable performance improvement for clients from intent data. To make this happen, we have connected all the dots from company-level intent to a sales-ready lead.
We geek out on this stuff. So, if you can put up with our passion, reach out to start a conversation.
Marc
Learn more about how this acquisition will help our clients disrupt the market and turn intent data into wins here.
Knowing the definition of intent data is just a piece of the puzzle. Our report, “Demystifying B2B Purchase Intent Report” contains everything you need to know — download it here.
