Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. In reality, the business impact of all this explosive yet ephemeral reach tends to be iffy.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

The Lead Agency

APRIL 14, 2024

Fingers crossed that will make you buy from us.” Although Millennials still have decision-making influence in 73% of B2B buying processes , Gen Z are increasingly filling their shoes, and they are far less forgiving of clunky online experiences. Trend 8: Virality Kicks Up Through Automation We all want to go viral.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Digilant

NOVEMBER 25, 2020

As we approach the pinnacle of shopping weekends, I can’t help but to think back to the article Digilant’s VP of Paid Media, Mike Addizio, wrote in March: Buying Responsibly and with Heart During the Coronavirus Outbreak. Below are a few ways to tailor the advice Mike shared at the start of the pandemic towards your holiday campaigns: .

Buy 52

Buy Viral Marketing Opt-out Opt-in 52

Marketing Insider Group

MARCH 29, 2023

Consumers want to buy from brands whose values align with their own. Patagonia took a bold approach to this strategy with their “Don’t Buy This Jacket” ad, which quite literally told their customers not to buy the Patagonia jacket pictured.

Storytelling 237

Storytelling Brand Identity Branding Paid Search Agency 237

Sprout Social

JULY 12, 2022

Create a viral video. If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. There’s no specific method for going viral.

Tips 101

Tips Viral Marketing Social Media Guidelines 101

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. Evaluate, Iterate, Repeat Upon launching Virality 2.0,

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Contently

MARCH 2, 2023

They are not in “buying mode.” At least for now, Beyonce or Harry Styles won’t help you go viral. If the algorithm likes your Reel’s engagement metrics, it will keep pushing it out to more users, possibly putting it on the Explore page (a sure-fire bet for going viral). How, you ask?

Relevance 152

Relevance Brand Identity Branding Verticals 152

Vision Edge Marketing

APRIL 12, 2022

The trend toward a product-led strategy has been underway since Forrester’s 2015 report which found that “B2B buyers now favor do-it-yourself online options for researching and buying products and services.” In the past few years, this has expanded beyond research and buying, to do-it yourself implementation and usage. We concur. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. There have been many in the past, from the viral baked feta pasta to tortilla folding hacks.

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

Content Standard

MAY 28, 2015

Achieving virality is the goal of any video marketing content, so while Duracell deserves praise for its success, it has hardly broken new ground—at least where viral video is concerned. The post Duracell Demonstrates How Creative Video Marketing Can Make the Mundane Go Viral appeared first on The Content Standard by Skyword.

Viral Marketing 40

Viral Marketing Creativity Video Marketing Work Management 40

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And it can be. ” “Some people do think they’re going to go into a course and be internet famous,” she adds. ” 3.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Work Management 75

Work Management Marketing Management Social Media Service 75

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Sometimes its emotional value will.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Get leadership buy-in You can’t build a presence on any platform overnight.

Social Media 109

Social Media Media Business Viral Marketing 109

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Your audience may laugh, cry, or dance but not buy.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Optinmonster

MARCH 11, 2024

They subscribe to newsletters , buy one or more of your products. Gamification helped Volkswagen China’s crowdsourcing project go viral. Learners earn points (XP) for completing lessons, advance through levels, and receive virtual coins that can be used to unlock bonus skills or buy streak freezes.

Examples 100

Examples Planning Paid Search Agency Loyalty 100

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Don’t be afraid to pitch ideas that haven’t been done before just because you’re afraid you won’t secure buy-in.

Brand Identity 109

Brand Identity Branding Communities Viral Marketing 109

Sprout Social

NOVEMBER 3, 2022

To stand out from the competition, it can be tempting to buy Instagram likes. However, buying likes is not ideal if you want actual clicks and conversions. In this article, you’ll learn the process of buying Instagram likes and where you can buy them. How buying Instagram likes works. Where to buy Instagram likes.

Buy 25

Buy Work Management Opt-out Ideal Customer Profiles 25

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Webbiquity

MAY 25, 2021

So the things that come to mind are Discord , buy the Discord servers. First, the viral growth coefficient is so powerful right now. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? And then this is kind of weird, but I would say check out TikTok.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

ClearVoice

JULY 12, 2023

You increase the virality of your content. This increases your content’s virality. Uses to Generate Viral Content The Secret to Content Marketing Success for SaaS Companies Headline Framework 5: How-to You and I have pain points. Are you serving your content to readers who are eager to buy? You get SEO value.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

LeanData

OCTOBER 6, 2022

Build Trust into the Buying Journey. In fact, a Gartner study shows only 17% of the buying journey is spent meeting with potential suppliers. . Move the experience of meeting with a sales rep to a later stage of the buying journey. Trust is built over time as you create a digital-first, event-based buying experience.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. Boost Your Best Content While you normally may focus on conversions with your ad buys, the KPI here is engagement. Turns out, TikTok trends and Instagram dances can actually help build your email list.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. If you want them to be called yours, buy this one, so that they won’t be mine.” It’s a start?”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing Strategy Marketing & Strategy 62

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

JANUARY 6, 2021

When consumers find that a brand shares their values, 58% will buy from that brand. Peloton isn’t just making a promise to you as a customer and hoping you buy with blind faith. If you kept up with viral moments of 2020, you probably already know about Nathan Apodaca AKA doggface208. original sound – Ocean Spray Inc.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. But there is a huge gap between a relevant article and a hilarious meme—these are completely different levels of virality. Why is spreading ideas so hard, and can it become more effective?

Enterprise Management 143

Enterprise Management B2B Marketing Work Management Marketing & Strategy 143

Oktopost

AUGUST 26, 2019

Imagine buying a car. When the idea to buy first comes to you, watching an artistically-shot video of a new car being driven skillfully down a scenic mountain road might be all you need to fall a little in love with that car. True, “going viral” isn’t something you can directly control. Video is a large investment.

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

Navigate the Channel

JANUARY 17, 2024

Follow some of your favorite brands and keep an eye out for the snaps they post that grab your attention as a consumer and look for ways to maximize their B2C marketing and viral techniques into your B2B brand’s efforts. Even B2B consumers search for great social content from brands that entertain, inspire and educate them.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

ClickDimensions

FEBRUARY 28, 2023

” – Source Marketing Automation solutions have the ability to track, engage and nurture a customer through the use of intelligent triggers which in turn provides the customer with the right content at the right time. For example, imagine you’re thinking of buying a new washing machine.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. If I was in the market for an MRI machine, I would definitely buy it from them! I’m a card-carrying millennial. And you know what my generation wants?

Storytelling 211

Storytelling Trends Ethics Content 211