Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. The post How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY] appeared first on Marketing Insider Group.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Signals Reveal Interests. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

NOVEMBER 1, 2023

Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays. But in 4Q, shoppers also show an interest in buying from SMBs. This survey of 500 U.S. Why we care. Get MarTech!

Small Business Marketing 117

Small Business Marketing Buy SMB eCommerce 117

Martech

SEPTEMBER 8, 2023

While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice. Why we care.

Buy 116

Buy Word of Mouth Buyer's Journey Social Media 116

PureB2B

AUGUST 1, 2019

The post Leveraging Surveys to Identify Buying Triggers appeared first on DemandScience. CSS Animation. bounceInDown. bounceInLeft. bounceInRight. bounceInUp. fadeInDown. fadeInDownBig. fadeInLeft. fadeInLeftBig. fadeInRight. fadeInRightBig. fadeInUpBig. lightSpeedIn. rotateInDownLeft. rotateInDownRight. rotateInUpLeft. zoomInDown.

Customer Surveys 62

Customer Surveys Buy Webcast Trigger Marketing 62

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

BenchmarkONE

AUGUST 8, 2019

Prospect and consumer surveys are powerful tools for marketing agencies. When used to their full potential, surveys give you reliable insights into what your leads are looking for and what their pain points are. Surveys can also point out flaws in your strategy, or lead you in new directions that you hadn’t otherwise anticipated.

Top of Funnel 64

Top of Funnel Customer Surveys Buy Advertising Funnels 64

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. The post More ecommerce shoppers using buy-now-pay-later appeared first on MarTech. BNPL up, revenues down. Despite this rise, revenue decreased 19% for that period.

eCommerce 86

eCommerce Buy Press Marketing Management 86

B2B Marketing Directions

MAY 28, 2023

There's no doubt that marketing content can influence business buyers at several stages of their buying journey. But can marketing content alone cause a business decision-maker to begin a buying process? A 2021 survey by WSJ Intelligence and B2B International directly addressed this issue.

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources. Survey participant in the B2B Buying Disconnect Report. So how can vendors address the disconnect? .

Buy 172

Buy B2B Vendors Transparency 172

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Sword and the Script | B2B

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. About one-third (33%) of the 38,000 respondents that answered the survey questions – as they were downloading content – said they planned to make a purchase decision within the next 12 months.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Heinz Marketing

JUNE 29, 2022

In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

Buy 91

Buy Research Correlation Training 91

Adobe Experience Cloud Blog

JANUARY 16, 2020

The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. Buying an existing eCommerce store is sometimes a better option than starting up. Benefits of buying an eCommerce store.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. We have answers.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?). Our survey found that 80% of consumers say that brand familiarity (i.e., knowledge of the brand) makes them more likely to buy on social. movies, songs, etc.)

Buy 143

Buy Brand Identity Branding eCommerce 143

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. The post Employee advocacy stats to secure C-level buy-in appeared first on Sprout Social. To communicate your vision in a clear and concise way, you need to lead with numbers. Their employees also reported 98% satisfaction with the platform.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93

KoMarketing Associates

FEBRUARY 6, 2019

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. Statistics from the survey showed that millennials (90 percent) are far and wide more likely to click through to a business’s website from social media than Generation Xers (80 percent) and baby boomers (61 percent).

Social Media 145

Social Media Customer Surveys Social Marketing Media 145

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. A 28% stake in buying from third-party marketplaces may be small — but it’s a lot bigger than we (or G2) expected.

Vendors 83

Vendors Peer-to-peer Buy Paid Search Agency 83

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

KoMarketing Associates

MAY 14, 2018

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Martech

FEBRUARY 4, 2022

Digital has truly become the dominant experience for customers, stretching from how we buy things to how we work, learn and play. That’s why MarTech is partnering with marketing transformation expert Scott Brinker to launch the 2022 MarTech Salary and Career Survey today. Click here to take our Survey.

Customer Surveys 98

Customer Surveys Advertising Agencies Linkedin Demand 98

KoMarketing Associates

OCTOBER 2, 2019

DemandGen recently published the “B2B Buyers Survey Report,” and statistics showed that the majority of B2B customers (73 percent) are now relying on more sources to research and evaluate their options before they buy. Sales reps also play a strong role in the buying process for B2B buyers.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Leadspace

APRIL 15, 2022

Sixty percent of the audience’s biggest challenge was aimed at targeting – the right company, buying center and buying profiles along with then setting up the right segments to drive a campaign strategy. The post 200+ Marketers Survey Says… appeared first on Leadspace. Contact us to learn more.

Customer Surveys 62

Customer Surveys Planning Lead Ranking Marketing & Strategy 62

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136