The Intelligent Business Show: EP17 – Using Data to Optimize your MarTech Stack

The Intelligent Business Show consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses how important it is to identify, organize and streamline your MarTech tools with President of CabinetM, Sheryl Schultz. 

In this episode, Matt and Sheryl delve into the 10,000 different marketing, sales and ad solutions available to marketers and sellers. Many organizations have redundant or underutilized marketing tools, and some don’t even know what their MarTech stack looks like. Whether you’re part of marketing operations at a large enterprise or running a small business, you need to think critically about the tools you’re using in your campaigns. 

“The same way that engineers used to speak about their stack of tools, that’s how marketers are starting to speak about theirs.”

Sheryl Schultz is the President of CabinetM an organization that helps modern marketing teams build, manage and optimize their marketing technology stacks in a rapidly transforming digital marketing environment. Sheryl holds a B.A. in English from SUNY Albany.

Every week on Aberdeen’s The Intelligent Business Show podcast, Principal Analyst, Dr. Matthew Grant, discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. By “intelligent businesses,” we mean businesses that use data and advanced data capabilities to improve everything from customer acquisition, product development and service delivery, to internal operations and employee retention.

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