markempa

APRIL 27, 2017

Tip 3: Understand where they are in their buying journey. Be sure to provide different kinds of information to your prospect based on what point they are in the customer buying journey. Still, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being a lead to a sales qualified opportunity. Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Marketing Insider Group

JANUARY 9, 2024

The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” It’s about helping them progress along the way to get more sales. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.”

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70