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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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A Guide to Campaign Monitor Pricing

SendX

So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? Prices are based on a combination of number of subscribers & the features you get. Lowest price plan. $9/month Price Compared to SendX. You can send unlimited emails with Unlimited and Premier plans. Refund Policy.

Pricing 195
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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While the most common point of frustration among all age groups was pricing, younger buyers had greater problems with competence during the buying process and relationships with sales representatives.

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A Guide to ActiveCampaign Pricing

SendX

I am going to tell you about ActiveCampaign’s pricing. ActiveCampaign offers affordable pricing while providing email marketing, powerful marketing automation, and CRM tools you need to boost engagement in your audience. ActiveCampaign has 4 plans: Pricing for 1K subscribers' list: Lite (from $17/month). Too Long; Don't Read?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Larger buying committees. Longer sales cycles. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. But they value straightforward responses and fair pricing. “One of the only times millennials interact with vendor reps is to confirm product limitations and negotiate pricing.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

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The Showpad Sales Transformation Maturity Model

According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. In order to deliver experiences that win buyers, your entire organization must transform. But to do so, you must first recognize where you stand in terms of maturity.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

What if there was a way to hit quota while shortening the time it takes to close a deal without dropping your price? During this session, you will learn: How to minimize the time it takes for your prospect to commit and make a final buying decision. How can any company truly thrive? It seems impossible but is it?