The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

PureB2B

MARCH 31, 2022

Now that social media has become such an influential factor in B2B sales, companies have responded by sharing various resources and relevant content to their social media platforms, including informational videos, research reports, and webinars to pique the interest of prospective buyers. Establishing Buyer Enablement Best Practices.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Webbiquity

MARCH 1, 2022

experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” ” It’s also indicative of the increasing size of corporate buying teams. Video is the most popular content type, accounting for 14.9% Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Using Video on Social Media.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Paid Search Agency 115

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Semrush.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. In 2024, most, if not all, B2B buying journeys will start online. Go full steam ahead with content creation. Take the scenic route with your online presence.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Content Marketing Institute

NOVEMBER 25, 2017

We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney. Download this week’s PNR: This Old Marketing podcast. The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? In this week’s episode. Show details. (00:01): How do I subscribe?

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

Marketing Insider Group

MAY 18, 2021

People buy from people – not brand names and logos. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Sure, you could say that video is interactive and engaging as-is. Video gives your company a human face.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So the things that come to mind are Discord , buy the Discord servers. They’re getting more into other formats like video, and encouraging people to share insights on the platform. And then reverse engineer that.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Last season, Amazon made an inaugural run covering Thursday night NFL games on its Prime Video streaming service. Today’s fans are omnichannel viewers. Nearly half of U.S.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. It’s so easy to create a diversified portfolio of video content.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Heinz Marketing

FEBRUARY 20, 2021

Buying/Selling Vs Buyer/Seller. Shifting your vocabulary from buying/selling to buyer/seller forces you to change your perspective about how your customers buy. Don’t Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]. Thanks for your thoughts, David Brock.

Linkedin 79

Linkedin B2B Marketing B2B Paid Search Agency 79

ClickZ

JUNE 15, 2023

How about those that are at the very beginning of their buying journeys? Clustered results Google has introduced clustered results to enhance SERPs where the initial search intent may be unclear, a searcher may be interested in either reading or buying. But that is limiting in many ways. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

seo.co

NOVEMBER 28, 2022

If you’re looking to stay up-to-date in the content marketing world, or if you’re just looking to inject your strategy with a handful of new mediums, try using one of these content types: Podcasting. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Optinmonster

MAY 2, 2022

But even in the age of social media and video, blogging is still a great strategy for making money. Create a Podcast. Readers will then be more likely to click your affiliate links and buy products based on your reviews. You can sell ongoing access to premium content, workshops, courses, videos, and more. Run Paid Ads.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41

LeadsRX

JUNE 30, 2021

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). WATCH THE VIDEO. Watch this informative video, featuring experienced marketer Lucas Sommer.

Multi-Touch Attribution 99

Multi-Touch Attribution Advertisements Advertising Trends 99

Marketing Interactions

MARCH 7, 2022

Better yet, how might you resurrect buying intent? Instead, consider the opportunities that were unable to make a buying decision or those who lost budget or priority. Close to half of buying opportunities result in no decision. In fact, a mix makes your podcast more impactful and less of a blatant sales effort.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Please—before you run out and buy anything—read this whole guide. Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Video marketing. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. And they have a very successful business podcast, "My First Million.".

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Their talk trigger is a friction-free buying experience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

seo.co

FEBRUARY 8, 2022

Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos. or “what type of car should I buy?” Gamification.

SEO 98

SEO Content Dwell Advertising Mediums 98

ClearVoice

SEPTEMBER 4, 2020

Nearly two-thirds of brands publish their video content on YouTube. Nine out of 10 digital video viewers watch videos on YouTube. Content marketing statistics for video. A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. eMarketer ). Limelight ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

DECEMBER 30, 2020

But in reality, our audience is listening to podcasts, they're reading articles in the New York Times or The Wall Street Journal,they’re watching Hulu, they're doing all these different activities throughout the day.”. In 2020, we started doubling down on [podcasts]. As I chatted with these experts, a few key platforms stood out.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100