B2B Reads: Podcasting, KPIs, and Business Buying

Heinz Marketing

The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. Five ways business buying is changing: Ignore these at your peril.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

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Will Podcasters Abandon Apple?


But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

SearchChat Podcast: Customer Intent is New Again


Do people who buy chicken soup also usually buy herbal tea? The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. Alternatively: Chicken Soup for the Customer’s Soul.

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60% of podcast listeners report looking up a product or service after hearing an ad


According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast


In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. I can’t just go buy customers.

7 Best Data-Driven Marketing Podcasts in 2019


Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand


In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. Excited to talk about what we are unpacking today, which is enabling B2B buyers to learn and buy on demand.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing


In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. Account-based marketing requires buy-in from management, from the sales team, from various teammates in marketing, and then you’re coordinating these very complex plays. This has been a great podcast.

Set the Script: How to Own Your Podcast Ads


Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

Podcast: Return on Investment (ROI) Buying with Frugalnomics

The ROI Guy

In this interview with Pat Helmers on the Sales Babble podcast, Tom Pisello reveals the latest research on just how broken b2b buying is, and how sellers have a unique opportunity to jump in and be the heroes. Checkout the podcast here: [link].

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Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)


In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. Consider the following: 67% of consumers would stop buying from a company if their personal or financial information were stolen from it; and 39% say they would remember a major privacy or security breach forever, according to a report from Adroit Digital (now MediaMath ). Podcast podcast rethink rethink marketing rethink podcast

Rethink Podcast #13: What It Means To Become An Advocate Marketer


In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. I used to say people buy from people they know, they like, they trust. Although we want things to be neat and clean and in their nice little bucket, I just don’t think that that’s the way buyers buy. And thank you so much for joining us today on the podcast.

35 Podcast Stats That Advertisers Need to Know in 2020


If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. IAB Podcast Ad Revenue Report ).

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Consider Proof of Concept When Buying Marketing Technology


In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concepts when buying marketing technology. AI CRM GDPR Integration Marketing Automation Marketing Strategy

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15 Podcast Tools to Take Your Show from Good to Great in 2019


Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Podcast Recording Equipment. Podcast Editing Software.

[Podcast] 3 Tips For Building The Best Demand Generation Engine


Relevancy: Standing out in a noisy over-crowded market by researching where your prospects are in their buying journey and serving content that will resonate well with those prospects. The post [Podcast] 3 Tips For Building The Best Demand Generation Engine appeared first on Televerde.

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. The post Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology appeared first on.

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5 Bases You Should Cover to Produce an Influential B2B Podcast

SmartBug Media

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. Podcast name. Find Podcast Equipment.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online? The post Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast] appeared first on. Marketing Technology Podcasts

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. Podcast] appeared first on. Marketing Technology Podcasts

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Demand Generation Podcasts

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Hint: “The more customers that buy, the more accurate the predictions.”. Podcast] appeared first on. Marketing Technology Podcasts

Sales and Marketing Unite | Oktopost Podcast


We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Quote here shared by Brett, from the book “ How Clients Buy ”.

[podcast] Combining Data and Technology to Deliver Marketing Outcomes

V12 Data

[podcast] Combining Data and Technology to Deliver Marketing Outcomes. Anders Ekman, President of V12, sits down with Sima Vasa of Infinity Squared in this podcast series on data quality. 3) How can you assure us that we’re not buying junk?

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies. Demand Generation Podcasts

Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

In this podcast, Kay shows us why “Revenue Marketing” is the new normal, and gives us a look at her successful formula for connecting marketing and sales at a systems and process level. Corporate Marketing Podcasts

The 6 Scientific Reasons Prospects Are Not Buying From You

The Forward Observer

There are six reasons why prospects don't buy from you, but just one is enough to kill a sale. A big part of that is because the way most people sell is not aligned with how their customers make buying decisions.

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts.

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”. Podcasts Product Marketing

I listened to 100+ hours of podcasts about content marketing so you don’t have to


I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: This podcast doesn’t waste any time. produced podcast!

Buy domain names for all your pages, products, and services


links you’ve been using and trying to share on podcasts, conferences, and mixers. “ Bee eye tee dot ell why slash micro influencer marketing, one word ” — it does not just roll off the tongue. Infomercials and commercials have become smart.

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PODCAST: Sangram Vajre Reveals 4 Steps to ABM Success

HG Data

4 Steps to ABM Success Podcast Now Available. What You’ll Learn in ABM Podcast Interview. In the course of the podcast we cover all the elements of the TEAM framework summarized below and how to use them to implement your own ABM program. ENGAGE the entire buying committee.

The Top 35 Sales Podcasts for Sales Professionals


Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

A Podcast Interview With Andy Paul on  Accelerate!


My interview with Andy Paul’s podcast Accelerate! What percent of the buying process is complete before sales needs to be involved? is packed and includes the following: What is the truth about leads? What percent of leads does sales follow-up on? How are companies nurturing leads? Are there enough hunters, beaters and farmers in sales? What is multi-touch, multi-media, multi-cycle marketing?

Why Podcasting Has Great Reach and is the Least Expensive Content Creator


While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.