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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

Content Scraping: Avoid using AI bots to collect content and data from websites without permission. Black Hat SEO Techniques: AI can be used to automate black hat SEO practices, such as buying links, suspicious redirects, or fake reviews, which can result in search engine penalties.

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

It should be easy to figure out who is responsible for security, there should be clear buy-in from every level of management, and it should be easy for any staff to raise a security concern and have action taken on it. Use granular permissions. Your security against phishing is only as strong as your most gullible employee.

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The Best Email Deliverability Guide Ever

Act-On

Grouping your contacts based on their role within an organization will empower you to provide more relevant content and resources to assist them throughout the buying process. Your email marketing strategy should define the actions that point to an intent to buy based on previous closed/won deals. Use urgency without explanation Hurry!

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Why we care about email marketing: A marketer’s guide

Martech

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. Permission and privacy regulation.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

To conduct an independent penetration test of the Convert application, customers are encouraged to contact support@convert.com to obtain both Convert’s and its hosting provider’s permission. Does the A/B Testing Tool Offer a Bug Bounty Program?