Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. When engagement lags, it is imperative to discover why: ‘If we’re not buying, check in with us.
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