Remove persona
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Achieving customer experience excellence at seven critical life cycle points

ERDM

Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. When engagement lags, it is imperative to discover why: ‘If we’re not buying, check in with us.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. When engagement lags, it is imperative to discover why: ‘If we’re not buying, check in with us.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. I would select customers that fit your buyer personas, however the more, the merrier.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. I would select customers that fit your buyer personas, however the more, the merrier.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. I would select customers that fit your buyer personas, however the more, the merrier.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. I would select customers that fit your buyer personas, however the more, the merrier.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. I would select customers that fit your buyer personas, however the more, the merrier.

P2P 40