The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses how to make event interactions more intelligent and more personalized with your data platform with Zuant’s Pete Gilett.
Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. The traditional nature of events limits tracking capabilities while most follow-up interactions via email lack the extensive personalization or lead qualifications needed to see substantial ROI. As if this wasn’t bad enough, companies face the added complication of GDPR and other regulations around collecting personal information.
This Week’s Guest:
“The rest of marketing is digital and smooth and fast, [events] are the backwater that hasn’t developed. It’s most odd”
Pete Gillett is currently the CEO of Zuant, the go-to software platform that streamlines and standardizes data capture via an elegant and responsive native iOS app. Pete drives product development and client roll-outs across US corporations at Zuant and has four decades of experience in marketing and sales. Pete has also been the Managing Director at Marketpoint for nearly four decades. He has a degree from Middlesex University in Mechanical Engineering & Business Studies.
Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant, discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. By “intelligent businesses,” we mean businesses that use data and advanced data capabilities to improve everything from customer acquisition, product development and service delivery, to internal operations and employee retention.
Hear more of Pete’s thoughts on modern marketing in his recent Aberdeen blog post, Beyond Personalization: Modern Marketing’s Missing Link.
You can also find us on Spotify, iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.
Do you know which specific companies are currently in-market to buy your product? Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with up to 91% accuracy. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
