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Content Marketing Trends Taking Us into the Future

Modern Marketing

Compelling video assets have become one of the the best ways for your brand to offer unexpected value and humanize the buying process. pieces of information before a customer makes a purchase. “I already have a YouTube channel!”,

How to Design Content Remarketing Campaigns That Actually Work


But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. YouTube Ads.

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What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


Only a few of those people are in a position to buy your product." Why would I spend my paid ad budget on a term that costs me $20 per click and drives unqualified traffic, when I can blog about a term that drives people who are ready to buy and get 120 inbound links along with it?

Best Social Media Stats and Market Research of 2010 (So Far)


In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%.