Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So how do you get your C-suite to buy in? So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This refers to “long-tail” vs. “short tail” keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

OCTOBER 10, 2018

Where Are People More Likely to Buy? But here's the thing: On Amazon -- a site essentially dedicated to online shopping -- it's more likely that I'm searching for something like "best dog food" with the intention to buy it. digital ad spending over Facebook or Google, it appears to be a long-tail victory.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Buy a wheelchair?

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

MARCH 26, 2013

Will they be using organic search to find you at a particular stage of the buying cycle -- like the research phase? Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. What pain points are you solving for? What terms will they be using to find you?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Connect with HubSpot : In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

DECEMBER 13, 2012

For instance, a busy mother of three young children may have overlooked buying a present for her kids' school teachers, so you might consider playing off this last-minute shopping need by creating an ad that promotes your promise of fast shipping. A higher score leads to better positioning of your ad -- and again, a better CTR.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. A horseless headsman could just, like, buy a horse? 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 17, 2015

Now we’ve evolved past keywords to long-tail keywords and link building, Google will soon come up with a way to render them obsolete and send SEO specialists back to the drawing board. I think harder than you, buy my thoughts.” Then one day they realized that they were marketing to adults who can afford to buy their products.

Long Tail Marketing 28

Long Tail Marketing Storytelling Internet Marketing Keywords 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Many businesses overlook that an authentic focus on who is actual buying from you is the key to success. Yes it’s Marketing 101.but but are you doing it? Do you have buyer personas ?

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Never buy links. Invest in an audit.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Conductor

JULY 6, 2022

Here’s why: Most B2B buying journeys start online. Kicking off the buying process with online research has become the norm. Buyers want you to meet their needs at each stage of the buying journey. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. You could buy ads for some high volume, low competition keywords, and cash in. Plenty of searchers on Google are looking to buy something. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. One survey found that nearly 70% of consumers said that page speed affects how willing they are to buy from a website. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Directive Agency

JUNE 2, 2023

In fact, virtually 100% of buyers want to self-serve part or all of the buying process. The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Today, we’re in the era of the self-serve buyer.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Among the eye-popping stats that came from the report was that “ 58% of B2B decision-makers made buying decisions based on thought leadership. ” .

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Among the eye-popping stats that came from the report was that “ 58% of B2B decision-makers made buying decisions based on thought leadership. ” .

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. 5: B2B Email marketing strategy. 6: Content personalization.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

ATAK Interactive

AUGUST 8, 2019

a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . Among the eye-popping stats that came from the report was that “ 58% of B2B decision-makers made buying decisions based on thought leadership. ” .

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Webbiquity

APRIL 22, 2014

For example, when buying a car, you wouldn’t expect to pay extra for the engine—that’s assumed to be part of the package. Optimize the entire buying experience. but establishing and maintaining a strong brand is nonetheless vital. Price has many uses. B2B companies can similarly use price to influence behavior.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Hubspot

JANUARY 11, 2013

Equally important for businesses to consider is the buying power behind Pinterest : Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. 9) Leverage the Long Tail.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Inbox Insight

NOVEMBER 26, 2018

billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ). With Google’s shifting algorithms, reaching the top ranking positions is a constant game of cat and mouse.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Only a few of those people are in a position to buy your product."

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. It's good UX for your site’s users to not have them lose their current positions when they click a link on your site. Keywords boost the link’s value and will shine a positive light on you as a helpful blogger.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140