4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. Curious what they are and how your marketing team can use them in their lead nurturing strategies?

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing. the company is generating the wrong type of leads.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Lead Nurturing

The Step by Step Lead Nurturing Process

Launch Marketing

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing. Examples of what is NOT lead nurturing: 1.

Lead nurturing via email series and content marketing

B2B Lead Generation

Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.

The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

Drip marketing assists marketers in moving prospects through the sales funnel more quickly, provides sales teams with ‘warm’ leads and rewards people with exclusive offers and incentives.” — Forbes. Nurturing leads. What is drip marketing? How does it work?

Lead Nurturing In The Times of Pandemic

Unbound B2B

In the wake of the pandemic, the customer buying process has evolved. By investing more in lead nurturing. To enhance relationships with potential customers in preparation for the time when they will be ready to buy. Continue generating qualified leads?

Lead Nurturing Isn’t a Stage in the Sales Funnel


Take a look at an excerpt from a Leadspace Radio via Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. ” Carlos Hidalgo : “We can’t just focus on a piece of the funnel. First of all, we have to understand that the funnel isn’t a buying process. I never heard a Buyer say, ‘I’m in the sale acceptance stage of my buying process.’ How can we STOP DOING lead nurturing campaigns?

A step-by-step on how to create a lead nurturing campaign


To achieve this, they need to build a relationship with prospects, which is possible with a lead nurturing campaign. In its development, it is necessary to generate leads , educate them, and build brand awareness. All of this is part of continuous nurturing work.

Lead Nurturing’s Biggest Challenges


Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software.

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps


Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Lead Generation Lead Management Lead Nurturing B2B marketing lead nurture nurturing program

How Personalization Affects Lead Nurturing


The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers. The success of a good lead nurturing campaign is determined by the effectiveness of your campaign strategy.

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%.

6 Examples of Lead Nurturing Campaigns


Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Nurture means to care for, and a good nurture campaign can show that you care about prospects. Nurture campaigns can actually serve different audiences with different goals, provided you set them up to maintain contact with the right profiles.

How to Fix a Broken Lead-Nurturing Strategy


Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) In this metaphor, the ice serves as our nurturing efforts, pushing leads along with the overwhelming weight of our email prowess. Nurture emails that are barely distinguishable from seedy spam messages stuff our inboxes. So what does a successful nurture program look like? Lead scoring.

The B2B Marketer’s Lead Nurturing Guide


In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months ( source ). The trick to bridging this gap is to prevent these leads from going cold. Enter, lead nurturing. Establish a lead scoring system.

3 Cool Lead Nurturing Programs You’re Not Running


In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. The “Introduction to Sales” Nurturing. More follow-up e-mails can be sent with additional content meant to drive the prospect further down the funnel. The “Competitive Sale” Nurture.

5 Mid-Funnel Lead Nurturing Mistakes


Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. At the top of your sales funnel, you’re looking to simply educate and entertain your potential customers, laying the foundation for your customer-company relationship. At the bottom of the funnel, prospects are making final sales decisions, and need product-specific info.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

The Empathy Marketing Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Remember this: Our customer’s don’t see our funnels. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

Eloqua Blog: Lead Nurturing Markie – Runner Up

Eloqua Tips and Tricks

Eloqua Blog: Lead Nurturing Markie – Runner Up. Nurture. Today I am going to focus on Nurture and I will share with you my exact Markie submission from 2012. 2012 Markie Submission – Best European Lead Nurturing Program. Do you have a sophisticated lead nurturing program that has measurable results? Who was the target of your nurturing campaign? (ex: Push sales ready leads over to sales. Marketing Qualified Lead (MQL).

Measuring Lead Nurturing Performance


I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here , but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance. How can B2B marketers identify what’s resonating and driving people through the funnel? What challenges are preventing marketers from measuring lead nurturing success?

11 of the Latest Lead Nurturing Statistics: Explained


Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. Marketing starts and nurtures that relationship with additional contact and content. The follow statistics from Ascend2 show how modern marketers evaluate their own lead nurturing efforts. What are the Most Important Objectives of Lead Nurturing?

Effective Lead Nurturing in Stages


Most online visitors don’t convert from the get-go, as some prospects need more time before moving further along the sales funnel. You can help your leads arrive at a buying decision quicker through the use of lead nurturing strategies. When done right, lead nurturing can be an effective method to convert more of your online traffic into viable leads and eventually, paying clients. Ready to start your own lead nurturing strategy?

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Remember this: Our customer’s don’t see our funnels. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan


Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. Lead Flow Planning Matrix.

#10 Best Practices for Effective Lead Nurturing


Since the very inception of B2B marketing, marketers have been employing effective lead nurturing practices for branding purposes, to educate the prospective customers of the value of their products or services, as well as to build awareness around their products or services, as well as to build trust so that the prospective client chooses you when it’s time to buy. Ways to Excel Effective Lead Nurturing. Personalizing Your Lead Nurturing Campaigns.

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment

B2B Lead Generation

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. I hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. How to define a lead.

An Effective Lead Nurturing Guide to Boost Conversions

Opt Intelligence

Lead generation is an incredibly important part of any marketing strategy. Yes, it typically costs less to keep and upsell existing customers, but there are only so many ways to create repeat purchases , particularly in longer lead time verticals. That’s why it’s so important to keep your pipeline full of new leads. But a lead is only that: a lead. That’s where lead nurturing comes in. How Lead Nurturing Works.

Tips for Successful Lead Nurture Programs

Heinz Marketing

Lead nurturing tends to be a misunderstood tactic. We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”. And then your nurture content needs to match. Nurture programs are never “set and forget”.

5 Lead Nurturing Strategy Considerations


A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. We explore 5 lead nurture tips to consider for an effective process. Why is Lead Nurturing Important? Wouldn’t it be great if every lead that visited your site was ready to buy? So what must an effective inbound marketing lead nurture strategy consider?

Secrets of a Lead Nurturing Maestro


If you’re not getting the conversion rate you hoped with your nurture campaigns, listen to what Jon Powell has to say, excerpted from my podcast with Jon. The Essence of Lead Nurturing. When I think of lead nurturing… I think ‘I am trying to build a relationship… to influence a desired action.’”. I truly believe that people, they really don’t buy from organizations, they really buy from people”. As Jon says, “let nurturing be nurturing.

Lead Qualification & Lead Nurturing: Who's Job Is It?


Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year. Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel.

Lead Nurturing; How to Transform your Leads into Revenue

Inbox Insight

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. 79% of marketing leads don’t convert ( HubSpot). But before you hang up your coat, here’s a collection of lead nurturing best practices worth exploring. Why persevere with lead nurturing? Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ).

Tips To Power Your Sales Funnel With Video Content


Video can power your sales cycle at every step of the buying process, but it’s critical to remember that not all content is relevant to everyone. Top Of Funnel. Whether you call it “Loosening the Status Quo” or “Exploring the problem”, leads that are beginning to search for solutions are hungry for information. Don’t restrict access, but don’t lose out on lead generation opportunities either. Middle of Funnel.

Funnel 200

Lead Nurturing Strategy: Why and When Do You Need One?


We mention lead nurturing all the time like it’s something obvious. We’ve been in B2B lead generation for quite a while. It’s time to add some clarity to the meaning of lead nurturing and address the following topics: The concept of a lead nurturing strategy; The importance of lead nurturing strategy in your sales cycle; The basic elements of lead nurturing strategy. What is lead nurturing?

The 6 Most Important Elements for Lead Nurture


Congratulations, your number for MQLs (marketing qualified leads) may look good, but you’re in for a rude awakening when it comes to your SQL (sales qualified lead) conversion rate and moving those leads down the funnel. We have to nurture many things in life – and leads are one of them. Without lead nurturing, many opportunities will simply fade away into nothingness—and that amounts to less revenue at the end of the year.