Webbiquity

FEBRUARY 14, 2010

Buy yourname.com if it is available. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Use the domain to build a professional website (e.g., GuyKawasaki.com ) or redirect it to a suitable page, such as the Management Team page on your corporate site. to photo-sharing sites like Flickr. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Social media is being used in multiple functions across the enterprise, from product development (e.g. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. People don’t buy what you do; they buy why you do it. The essence of Simon’s talk: People won’t buy what you do: they buy into why you do it. This is a marketing question. Expose your beliefs.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? But what if we focused on those buyers who have already purchased from us? I think we owe it to our organizations to really take care of them. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

SEPTEMBER 7, 2010

Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JANUARY 20, 2010

If your company is using content to attract prospects and help guide them through the buying process to ultimately select your offering, check out what these very smart b2b marketing pros view as the Key Content Marketing Trends and Predictions for 2010. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Trends 100

Trends Content Marketing Digg Marketo 100

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. But can you really get a good handle on the business impact in real time? Not really. Budget cycles dictate this ebb and flow. Tweet This! Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Webbiquity

JULY 21, 2010

Papyrus’ photo of a small girl stretching on a pristine beach immediately draws one in, reminding us to celebrate life—and buy cards for those birthdays, weddings, and showers! Include built-in incentives for recipients to share your coupons as Six Flags Great Adventure did for its “buy one, get one free” campaign. •

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 26, 2010

This is why Google is so interested in buying apps like Yelp or launching their own phone like Nexus One since they realize this is the year mobile search really takes off and if they just stick to browser based search their overall share will diminish. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? See the reputation management question below. Do I have to use all of the elements of web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? See the reputation management question below. Do I have to use all of the elements of web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Go enjoy the 20 minute video from Simon Sinek , you’ll be really glad you did because it will make a big impact. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. It’s not about persuading someone to buy something they don’t need. Then things changed. Many talented people were laid off. Share this on Bebo. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Search will never be the same as it was as recently as a few years ago. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Writing on the Web

JUNE 9, 2011

For example, I don’t explain how clients decide to buy what you have to offer. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Let me know what you think about all this, and about how your readers find you online. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

NOVEMBER 29, 2010

Brain Scans Reveal 3 Elements of “Buying Brain&#. If you don’t agree, let me know why. You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) But I don’t care either. Tweet This! Share this on Facebook.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Register here: YouTube Secrets Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

NOVEMBER 8, 2010

Marketing to the older brain isn’t done by showing pictures of frail people, confused people, or trying to frighten them into buying stuff. Brain Scans Reveal 3 Elements of “Buying Brain&#. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

APRIL 28, 2011

Or, we hire a writer to do that for us, and buy ready-to-publish content that’s full of research and facts. I think we’re all very good at our professions, we know a lot, and some of us are good about writing what we know. We’re good at educating our readers. What do you think about using outsourced articles from writers?

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Brain Scans Reveal 3 Elements of “Buying Brain&#. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 28, 2010

Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Think about it: we let other people influence our buying decisions even when we have nothing in common with them. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. If you’re not sharing your higher purpose, and the real reason you care about your clients, your readers aren’t going to sit up pay attention or care about what you’re selling. Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. The desire for control. The desire to love and be loved. Blog this on Blogger.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

AUGUST 5, 2010

They know that emotions not only guide our decisions and actions, they determine whether or not we buy. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. When successful web writers create online content , they appeal to the senses and the emotions. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. Good stories are what make a blog interesting and fun to read. They know that’s what connects with readers, gets them engaged emotionally and inspires action.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 21, 2010

95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely with our unconscious brains, completely out of our awareness.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. testimonials. analyst support. proof points&#. I don’t think enough of you do a good job of trust building. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100